dig review
A low-cost, multimodal social intelligence platform with research and monitoring tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
dig is a video-first social intelligence platform for brands, agencies, research teams, creators, and public-sector organizations. It analyzes social video, images, audio, text, sentiment, narratives, creators, and audience reactions across TikTok, YouTube, Instagram, X, Reddit, Facebook, news, forums, and blogs. Its research chatbot, source-traceable insights, live monitoring, dashboards, smart alerts, authenticity scoring, and creator analysis support teams investigating brands, audiences, trends, and competitive activity.
Pricing is accessible for smaller teams. The Free plan costs $0 per month and includes social research, brand analysis, and consumer insights. Pro costs $25 USD per month, billed monthly, and adds influencer vetting, crisis detection, trend discovery, events analysis, and competitive research. Enterprise adds real-time brand monitoring, always-on brand protection, competitive intelligence, real-time alerts, sentiment analysis, SAML SSO, and audit logs. The published plan structure makes dig particularly suitable for teams that want to start with research and move into broader monitoring or protection capabilities as their needs grow.
The platform’s strongest differentiator is the breadth of multimodal analysis combined with a natural-language research workflow. Its structured API provides sentiment, transcripts, topics, and creator data for applications, AI systems, dashboards, data warehouses, and research workflows. Web and API access support both direct use and integration into existing analytical environments. Teams seeking social research, creator intelligence, narrative analysis, or video-focused monitoring should find the feature mix well aligned. Organizations that require enterprise controls, always-on protection, or real-time monitoring should plan around the Enterprise tier rather than the self-serve plans.
dig pros and cons
- Where it wins
- Analyzes video, images, audio, text, sentiment, narratives, and creators
- Free plan plus a $25 monthly Pro tier
- Structured API with sentiment, transcripts, topics, and creator data
- Where it doesn't
- Enterprise pricing requires contact with sales
- Real-time brand monitoring is limited to Enterprise
- SAML SSO and audit logs are available only on Enterprise
dig fact sheet, pricing and score →
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