DemandScience
DemandScience: A broad platform for turning account intent into targeted, activated demand. Ranked #18 of 36 in Sales Intelligence Software by our editors (7.4/10); pricing: Pricing on request; best for demand-generation teams activating intent audiences.
At a glance
- Editor score7.4 / 10
- PricingPricing on request
- Best forDemand-generation teams activating intent audiences
- Buying signalsYes
- Facts checked23 Sep 2026
Where it wins
- Combines firmographic, technographic, behavioral, and intent targeting
- Delivers account and contact lists to CRM and marketing platforms
- Activates audiences across advertising, email, web, and events
Where it doesn't
- Uses a contact-sales pricing model rather than published plan tiers
- Broader managed services may exceed software-only requirements
- Wide channel coverage may be more than narrow prospecting teams need
Our verdict on DemandScience
DemandScience is B2B buyer-intelligence and demand-generation software for marketing and sales teams that need to identify, qualify, and activate prospective buyers. Its Audience Builder product supports market sizing, ICP refinement, target-account-list creation, contact discovery, intent-signal analysis, and delivery to CRM or marketing platforms. The broader offering adds buyer data, behavioral signals, AI-supported orchestration, content syndication, advertising, web personalization, and managed services. It is best suited to demand-generation teams working from account-level buying signals rather than teams seeking only a basic contact database.
The product’s strongest angle is the connection between research and activation. Teams can combine firmographic, technographic, and behavioral targeting with account-level intent topics, research activity, and intensity scores. ICP refinement and target-account-list building help shape the audience, while the searchable B2B contact and company database supports contact discovery. CRM import and list delivery connect the workflow to CRM systems, marketing platforms, and Salesforce. A Chrome extension adds prospecting access, and audience activation extends across advertising, content syndication, email, web, and events.
Pricing follows a contact-sales model, with subscription fees specified in an Order Form. That approach fits organizations evaluating a broader demand-generation program, particularly when software, activation, and managed services need to be considered together. DemandScience also includes a data-validation process with record replacement or refund guarantees. Buyers should choose it when they want intent intelligence tied to audience building and multichannel activation. Teams that only need a narrowly focused prospecting database, or prefer straightforward self-serve purchasing, may be better served by a more limited tool.
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DemandScience pricing
DemandScience fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Buying signals | Yes |
| Company research | Yes |
| Contact search | Yes |
| Org charts | Not verified |
| CRM sync | Not verified |
| Browser extension | No |
| Export limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Phone |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: LinkedIn, Meta, The Trade Desk, DV360 |
| Pricing | Pricing on request |
| Website | demandscience.com |
| Facts checked | 23 Sep 2026 |
DemandScience integrations
DemandScience lists 4 integrations on its own site.
- Meta
- The Trade Desk
- DV360
Alternatives to DemandScience
- ApolloBroad sales intelligence, enrichment, and engagement tools with a low-cost entry plan.9.4
- D&B HooversA broad B2B data platform for teams that need contacts, intent, and targeting depth.9.3
- LeadIQA cost-conscious prospecting platform with broad contact coverage, signals, AI, and APIs.9.2
See all DemandScience alternatives →
Also Ranked In
DemandScience is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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