Convertr

At a glance

• Editor score
  6.6 / 10
• Pricing
  Pricing on request
• Best for
  B2B marketers managing validated campaign leads
• Free plan
  No
• Lead capture
  Yes
• Founded
  2011 · London, United Kingdom
• Facts checked
  22 Sep 2026

• Where it wins

  • Captures and validates leads across forms, events, publishers, and social
  • Scores, qualifies, enriches, and routes leads to connected systems
  • Adds consent, PII masking, audit logs, reporting, and CPL management

• Where it doesn't

  • All plans require contacting sales for pricing
  • Standard includes only one output destination
  • The broad feature set may exceed smaller teams' needs

Our verdict on Convertr

Convertr is a lead management and data integrity platform for brands, agencies, publishers, marketing teams, and revenue operations teams. It brings together lead capture, validation, enrichment, scoring, qualification, routing, campaign management, reporting, consent capture, and governance. Its coverage suits B2B teams managing multiple acquisition channels and high-volume lead flows, particularly where validated records need to reach CRM and marketing automation systems.

The published plans are structured around increasing operational scale. Standard includes unlimited input channels, one output destination, publisher management, lead tracking, live form validation, and email, phone, and address validation. Pro adds unlimited output destinations, the Universal Connector for enrichment and CRM sync, social enrichment, data augmentation, premium validation jobs, and a centralised asset library. Enterprise adds scheduled delivery and automation, campaign templates, advanced analytics, audit logs, data masking, and single sign-on. Every tier requires contacting sales, and there is no free plan, so Convertr is a considered purchase rather than a self-serve starting point.

Its ecosystem supports Salesforce, HubSpot, Snowflake, Marketo, Microsoft Dynamics 365, LinkedIn, Google Ads, and Meta. The product also covers operational controls that matter when lead data moves between channels and systems, including consent capture, PII masking, audit logs, and data governance. Convertr is a strong fit for enterprise-oriented marketing and revenue operations teams that need one workflow for capture, data quality, campaign management, and handoff. Smaller teams seeking a lightweight lead tracker, transparent pricing, or a simple single-channel workflow may prefer a narrower tool.

Convertr pricing

All 3 Convertr plans and prices →

Convertr fact sheet

Convertr integrations

Convertr lists 60+ integrations on its own site — the 8 named here are the ones its pages call out.

• Salesforce
• HubSpot
• Snowflake
• Marketo
• Microsoft Dynamics 365
• LinkedIn
• Google Ads
• Meta

See all Convertr integrations →

Alternatives to Convertr

• LLeadSquaredA broad CRM for managing leads from capture through marketing, sales, and reporting.4.0
• LeadMasterA mature, broad CRM for teams that need lead-to-support management at $25 per user monthly.5.0
• noCRM.ioA focused, affordable pipeline tool for small teams that need structured follow-up.5.0

See all Convertr alternatives →

Convertr vs the competition

• CLConvertr vs LeadSquared
• CConvertr vs LeadMaster
• CConvertr vs noCRM.io
• CConvertr vs VanillaSoft
• CConvertr vs Velocify
• CConvertr vs Conversica

Compare Convertr with any tool side by side →

Featured on iTechGuides

Convertr is listed in our Lead Management Software directory. Add the badge to your site — it links back to this page.

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Guides on lead management software

• The Best Lead Management SoftwareAug 2026

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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