Convertr
Convertr: A broad lead operations platform for validated, routed, and governed campaign data. Ranked #6 of 36 in Lead Management Software by our editors (8.1/10); pricing: Pricing on request; best for B2B marketers managing validated campaign leads.
At a glance
- Editor score8.1 / 10
- PricingPricing on request
- Best forB2B marketers managing validated campaign leads
- Free planNo
- Lead captureYes
- Founded2011 · London, United Kingdom
- Facts checked22 Sep 2026
Where it wins
- Captures and validates leads across forms, events, publishers, and social
- Scores, qualifies, enriches, and routes leads to connected systems
- Adds consent, PII masking, audit logs, reporting, and CPL management
Where it doesn't
- All plans require contacting sales for pricing
- Standard includes only one output destination
- The broad feature set may exceed smaller teams' needs
Our verdict on Convertr
Convertr is a lead management and data integrity platform for brands, agencies, publishers, marketing teams, and revenue operations teams. It brings together lead capture, validation, enrichment, scoring, qualification, routing, campaign management, reporting, consent capture, and governance. Its coverage suits B2B teams managing multiple acquisition channels and high-volume lead flows, particularly where validated records need to reach CRM and marketing automation systems.
The published plans are structured around increasing operational scale. Standard includes unlimited input channels, one output destination, publisher management, lead tracking, live form validation, and email, phone, and address validation. Pro adds unlimited output destinations, the Universal Connector for enrichment and CRM sync, social enrichment, data augmentation, premium validation jobs, and a centralised asset library. Enterprise adds scheduled delivery and automation, campaign templates, advanced analytics, audit logs, data masking, and single sign-on. Every tier requires contacting sales, and there is no free plan, so Convertr is a considered purchase rather than a self-serve starting point.
Its ecosystem supports Salesforce, HubSpot, Snowflake, Marketo, Microsoft Dynamics 365, LinkedIn, Google Ads, and Meta. The product also covers operational controls that matter when lead data moves between channels and systems, including consent capture, PII masking, audit logs, and data governance. Convertr is a strong fit for enterprise-oriented marketing and revenue operations teams that need one workflow for capture, data quality, campaign management, and handoff. Smaller teams seeking a lightweight lead tracker, transparent pricing, or a simple single-channel workflow may prefer a narrower tool.
Your product? Our editors can test Convertr in depth and publish a review, labelled as paid · from $149/mo →
Convertr pricing
All 3 Convertr plans and prices →
Convertr fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Lead capture | Yes |
| Lead scoring | Yes |
| Lead routing | Yes |
| Nurture automation | Yes |
| Sales handoff | Yes |
| Lead limit | Not verified |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | Email, Phone, Tickets, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 60+ integrations: Salesforce, HubSpot, Snowflake, Marketo, Microsoft Dynamics 365, LinkedIn … See all → |
| Pricing | Pricing on request (source) |
| Website | convertr.io |
| Facts checked | 22 Sep 2026 |
Convertr integrations
Convertr lists 60+ integrations on its own site — the 8 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Snowflake
- Marketo
- Microsoft Dynamics 365
- Google Ads
- Meta
See all Convertr integrations →
Alternatives to Convertr
- LeadSquaredA broad CRM for managing leads from capture through marketing, sales, and reporting.8.8
- LeadMasterA mature, broad CRM for teams that need lead-to-support management at $25 per user monthly.8.6
- noCRM.ioA focused, affordable pipeline tool for small teams that need structured follow-up.8.5
See all Convertr alternatives →
Convertr vs the competition
- Convertr vs LeadSquared
- Convertr vs LeadMaster
- Convertr vs noCRM.io
- Convertr vs VanillaSoft
- Convertr vs Velocify
- Convertr vs ActiveProspect
Compare Convertr with any tool side by side →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Convertr for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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