Boulevard
Boulevard: A full salon operations suite with marketing tools, but a relatively high starting price. Ranked #19 of 44 in Salon Marketing Software by our editors (7.5/10); pricing: Paid; best for established salons needing marketing within a full suite.
At a glance
- Editor score7.5 / 10
- PricingPaid
- Best forEstablished salons needing marketing within a full suite
- Free planNo
- Paid from$143/mo
- Facts checked20 Sep 2026
Where it wins
- Combines booking, payments, marketing, loyalty, and reporting
- Supports two-way Google and Apple Calendar synchronization
- Includes an AI receptionist for calls, booking, and lead capture
Where it doesn't
- Starts at $143 per month with no free plan
- Marketing is part of a broader suite, not a specialized standalone tool
- Advanced tiers cost $293 or $410 per month per location
Our verdict on Boulevard
Boulevard is a cloud-based business management platform for salons, spas, medspas, barbers, massage businesses, and nail salons. It brings appointment scheduling, client self-booking, payment processing, customer profiles, loyalty programs, memberships, reporting, forms, and marketing campaigns into one system. Support for web and iOS, social booking, text notifications, and an AI receptionist makes it suited to established salons that want marketing connected to daily operations rather than managed as a separate tool.
The published plans position Boulevard for different operating scales. Essentials costs $143 per month for small teams with simple operations, supports up to 5 providers, and includes 250 free texts, 1,000 free email blasts, and 50 GB of storage. Premier costs $293 per month per location, adds unlimited professionals, and keeps the same text, email, and storage allowances. Prestige costs $410 per month per location and adds Forms, 2,500 free texts, 10,000 free email blasts, and 100 GB of storage. Enterprise is a bespoke plan for large complex operations with enterprise-grade integrations and API access. This structure gives growing businesses more capacity, but the entry price makes Boulevard a considered purchase for smaller salons.
Boulevard’s ecosystem is a major part of its appeal. Integrations include QuickBooks Online, Shopify, Zapier, Apple Calendar, Google Calendar, Facebook Book Now, Instagram Book Now, and Reserve with Google, while Okta SSO and API access address larger operations. The platform also covers booking pages, automated reminders, payment collection, client documentation, and calendar optimization, reducing the need to connect separate operational systems. Choose Boulevard if your salon needs marketing alongside scheduling, payments, loyalty, and reporting. Choose a more marketing-specialized product if campaign work is the primary requirement or if the monthly entry cost does not fit your operation.
Your product? Our editors can test Boulevard in depth and publish a review, labelled as paid · from $149/mo →
Boulevard pricing
All 4 Boulevard plans and prices →
Boulevard fact sheet
| Free plan | No |
|---|---|
| Paid from | $143/mo |
| Booking integration | Not verified |
| SMS campaigns | Not verified |
| Email campaigns | Not verified |
| Campaign automation | Not verified |
| Client segmentation | Not verified |
| Loyalty tools | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS |
| Compliance & security | SOC 2, HIPAA, PCI DSS |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 14 integrations: Apple Calendar, Facebook Book Now, Google Calendar, Green Circle Salons, Instagram Book Now, Okta SSO … See all → |
| Pricing | Paid (source) |
| Website | joinblvd.com |
| Facts checked | 20 Sep 2026 |
Boulevard integrations
Boulevard lists 14 integrations on its own site.
- Apple Calendar
- Facebook Book Now
- Google Calendar
- Green Circle Salons
- Instagram Book Now
- Okta SSO
- OPERA PMS
- QuickBooks Online
- REACH.ai
- Reserve with Google
- Shopify
- Vish
- Widewail
- Zapier
See all Boulevard integrations →
Alternatives to Boulevard
- DemandforceA broad salon marketing suite for automated outreach, retention, and reputation management.9.4
- CleomitraA paid salon CRM combining customer marketing, bookings, billing, and multi-branch operations.9.3
- REACH.aiA strong fit for salons using AI to reactivate clients and fill appointment gaps.9.2
See all Boulevard alternatives →
Also Ranked In
Boulevard is ranked in 19 of our directories; the 6 strongest besides Salon Marketing Software.
Used Boulevard? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Boulevard for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Boulevard is listed in our Salon Marketing Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/boulevard/"><img src="https://www.itechguides.com/best/badge/boulevard.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update