Boulevard review
A full salon operations suite with marketing tools, but a relatively high starting price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Boulevard is a cloud-based business management platform for salons, spas, medspas, barbers, massage businesses, and nail salons. It brings appointment scheduling, client self-booking, payment processing, customer profiles, loyalty programs, memberships, reporting, forms, and marketing campaigns into one system. Support for web and iOS, social booking, text notifications, and an AI receptionist makes it suited to established salons that want marketing connected to daily operations rather than managed as a separate tool.
The published plans position Boulevard for different operating scales. Essentials costs $143 per month for small teams with simple operations, supports up to 5 providers, and includes 250 free texts, 1,000 free email blasts, and 50 GB of storage. Premier costs $293 per month per location, adds unlimited professionals, and keeps the same text, email, and storage allowances. Prestige costs $410 per month per location and adds Forms, 2,500 free texts, 10,000 free email blasts, and 100 GB of storage. Enterprise is a bespoke plan for large complex operations with enterprise-grade integrations and API access. This structure gives growing businesses more capacity, but the entry price makes Boulevard a considered purchase for smaller salons.
Boulevard’s ecosystem is a major part of its appeal. Integrations include QuickBooks Online, Shopify, Zapier, Apple Calendar, Google Calendar, Facebook Book Now, Instagram Book Now, and Reserve with Google, while Okta SSO and API access address larger operations. The platform also covers booking pages, automated reminders, payment collection, client documentation, and calendar optimization, reducing the need to connect separate operational systems. Choose Boulevard if your salon needs marketing alongside scheduling, payments, loyalty, and reporting. Choose a more marketing-specialized product if campaign work is the primary requirement or if the monthly entry cost does not fit your operation.
Boulevard pros and cons
- Where it wins
- Combines booking, payments, marketing, loyalty, and reporting
- Supports two-way Google and Apple Calendar synchronization
- Includes an AI receptionist for calls, booking, and lead capture
- Where it doesn't
- Starts at $143 per month with no free plan
- Marketing is part of a broader suite, not a specialized standalone tool
- Advanced tiers cost $293 or $410 per month per location
Boulevard fact sheet, pricing and score →
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