Badger Lead Routing
Badger Lead Routing: A focused routing tool for territory-based CRM assignment, not full lead management. Ranked #24 of 36 in Lead Management Software by our editors (5.7/10); pricing: From $16/mo (annual) · 14-day trial; best for territory-based CRM lead assignment.
At a glance
- Editor score5.7 / 10
- PricingFrom $16/mo (annual) · 14-day trial
- Best forTerritory-based CRM lead assignment
- Free planNo
- Lead captureNo
- Facts checked20 Sep 2026
Where it wins
- Routes leads, accounts, contacts, and opportunities by territory and attributes
- Updates CRM ownership in real time and notifies assigned representatives
- Connects with major CRMs plus custom systems through FTP and REST APIs
Where it doesn't
- Does not provide lead capture, lead scoring, or lead nurture features
- No free plan; annual billing starts at $16 per rep per month
- The product is focused on assignment rather than end-to-end lead management
Our verdict on Badger Lead Routing
Badger Lead Routing is a standalone product for sales teams that need to direct CRM records to the right representative. It assigns leads, accounts, contacts, and opportunities using territories, addresses, industries, revenue, products, and other custom attributes. The product is particularly suited to field-sales teams with geographic or attribute-based ownership rules, while teams seeking lead capture, scoring, and nurture capabilities will need a different type of product.
Pricing is available as a 14-day trial, followed by paid plans. The Lead Routing plan costs $16 per rep per month with annual billing, or $18 per rep per month with monthly billing. Both listed plans include territory-based lead assignment, object routing, address-to-territory matching, assignment rules, CRM integration, and lead notifications. The paid structure is straightforward for organizations that already know their representative count and routing requirements, but it is less suited to buyers looking for a free starting tier.
The main strength is its routing depth and CRM fit. Badger Lead Routing can update ownership automatically in real time and notify representatives when records are assigned. Integrations include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Oracle NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, Odoo, Zapier, and Attio. FTP and REST API connections extend the product to custom CRMs and databases. Choose it when territory matching and ownership automation are central requirements; choose a broader lead-management product when capture, scoring, or nurture are equally important.
Badger Lead Routing pricing
All 1 Badger Lead Routing plans and prices →
Badger Lead Routing fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Lead capture | No |
| Lead scoring | Not verified |
| Lead routing | Yes |
| Nurture automation | Not verified |
| Sales handoff | Not verified |
| Lead limit | Not verified |
| Free trial | 14 days · no card needed |
| Money-back guarantee | 90 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, Windows, iOS, Android |
| Compliance & security | HIPAA |
| Support | Email, Phone, Live chat, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2,000+ integrations: Salesforce, HubSpot, Microsoft Dynamics, Zoho, Oracle NetSuite, Pipedrive … See all → |
| Pricing | From $16/mo (annual) · 14-day trial (source) |
| Website | badgermapping.com |
| Facts checked | 20 Sep 2026 |
Badger Lead Routing integrations
Badger Lead Routing lists 2,000+ integrations on its own site — the 15 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Microsoft Dynamics
- Zoho
- Oracle NetSuite
- Pipedrive
- monday.com
- Insightly
- SugarCRM
- Veeva
- Odoo
- Zapier
- Attio
- FTP
- REST API
See all Badger Lead Routing integrations →
Alternatives to Badger Lead Routing
- LeadSquaredA broad CRM for managing leads from capture through marketing, sales, and reporting.8.8
- LeadMasterA mature, broad CRM for teams that need lead-to-support management at $25 per user monthly.8.2
- noCRM.ioA focused, affordable pipeline tool for small teams that need structured follow-up.7.7
See all Badger Lead Routing alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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