Affinity
Affinity: A relationship-focused CRM for finding warm paths, not running social outreach. Ranked #27 of 32 in Social Selling Software by our editors (6.5/10); pricing: Paid; best for relationship intelligence and warm introductions.
At a glance
- Editor score6.5 / 10
- PricingPaid
- Best forRelationship intelligence and warm introductions
- Free planNo
- Paid from$2,000/user/yr
- Facts checked20 Sep 2026
Where it wins
- Relationship graphs and strength scoring identify warm introduction paths
- Automatic email, calendar, and meeting capture builds shared histories
- Deal pipelines, enrichment, AI agents, and broad integrations support workflows
Where it doesn't
- Starting price is $2,000 per user per year, billed annually
- No free plan is available
- Not focused on LinkedIn outreach, social listening, or outreach automation
Our verdict on Affinity
Affinity is an AI-first relationship intelligence CRM for venture capital, private equity, investment banking, private credit, and family offices. It captures email, calendar, meeting, and other interaction data to create shared relationship histories, score relationship strength, and surface warm introduction paths. Alongside relationship management, it supports deal pipelines, smart lists, enrichment, analytics, mobile access, APIs, and agent workflows across sourcing, fundraising, investor relations, and portfolio activities.
The published plans are paid annually per user. Essential costs $2,000 per user per year and includes automatic email and calendar activity capture, relationship scoring, firmwide interaction history, deal pipeline tracking, and early access to AI features. Scale costs $2,300 and adds automatic meeting capture and follow-up, AI Chat, Affinity Ascend agents, and a hosted MCP server. Advanced costs $2,700 and adds advanced enrichment, Company Growth Insights, packaged integrations, and workflow automations. Enterprise includes everything in Advanced, plus fund-level permissions, enterprise SSO, custom data retention, and unlimited API access.
Affinity fits teams that want relationship intelligence embedded in their investment workflow rather than a standalone social-selling tool. Its ecosystem spans web, iOS, a Chrome extension, and API access, with integrations for Gmail, Microsoft Outlook, Slack, Microsoft Teams, Zoom, Salesforce, Box, Google Drive, Dropbox, PitchBook, Dealroom, Crunchbase, Mailchimp, Claude, and ChatGPT. Choose it when warm introductions, shared context, and private-capital deal management matter most. Choose an alternative if your priority is LinkedIn outreach, social listening, or automated prospect messaging.
Your product? Our editors can test Affinity in depth and publish a review, labelled as paid · from $149/mo →
Affinity pricing
All 4 Affinity plans and prices →
Affinity fact sheet
| Free plan | No |
|---|---|
| Paid from | $2,000/user/yr |
| Prospect discovery | Yes |
| Social listening | Not verified |
| LinkedIn outreach | Not verified |
| Outreach automation | Not verified |
| Relationship CRM | Yes |
| Network scope | Not verified |
| Team seats | Not verified |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Chrome extension |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 40+ integrations: Gmail, Microsoft Outlook, Slack, Microsoft Teams, Zoom, Salesforce … See all → |
| Pricing | Paid (source) |
| Website | affinity.co |
| Facts checked | 20 Sep 2026 |
Affinity integrations
Affinity lists 40+ integrations on its own site — the 17 named here are the ones its pages call out.
- Gmail
- Microsoft Outlook
- Slack
- Microsoft Teams
- Zoom
- Salesforce
- Box
- Google Drive
- Dropbox
- PitchBook
- Dealroom
- Crunchbase
- Mailchimp
- Claude
- ChatGPT
- Gemini
- Copilot
See all Affinity integrations →
Alternatives to Affinity
- BuzzA broad social-selling workspace for prospecting, outreach, calling, and CRM sync.9.4
- PhantomBusterBroad multichannel prospecting and automation with a practical free entry point.9.2
- BuskaBuska connects buying-intent monitoring, AI qualification, and outreach workflows.9.0
See all Affinity alternatives →
Also Ranked In
Affinity is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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