Best Adsterra Alternatives in 2026
The top Adsterra alternatives are Sharethrough, Yahoo Native and RevContent: 13 native advertising software our editors would look at instead of Adsterra, in our ranking order.
Adsterra: A self-service ad network for native testing with detailed targeting and automated bidding. Where it falls short: native is one of several ad formats, not the platform’s sole focus.
Switching from Adsterra? For most native advertising software buyers the best Adsterra alternative is Sharethrough, built for advertisers buying native inventory through DSPs. Microsoft Advertising has a free plan, which Adsterra does not.
Why People Look for an Adsterra Alternative
- Native is one of several ad formats, not the platform’s sole focus
- There is no free plan; buying uses CPM, CPC or CPA models
- Support is provided through email
- No free plan — 1 of the alternatives below has it
Quick Picks by What You Need
- Best overallSharethrough9.2
Advertisers buying native inventory through DSPs
Visit Sharethrough - Best free optionMicrosoft Advertising7.7
Has a free plan (Adsterra has none)
Visit Microsoft Advertising
All 13 Adsterra Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forAdvertisers buying native inventory through DSPs
- Better than Adsterra:
- Editor score 9.2 vs 7.6
A native-inventory exchange for advertisers activating campaigns through DSPs.
- Automated optimization
- Conversion tracking
9.2/10★★★★★Visit Sharethrough -
Best forAdvertisers seeking Yahoo and partner reach
- Better than Adsterra:
- Editor score 9.0 vs 7.6
Manage native campaigns, audience targeting and measurement across Yahoo and partner inventory.
- Automated optimization
- Conversion tracking
9.0/10★★★★☆Visit Yahoo Native -
Best forTeams needing granular native campaign controls
- Better than Adsterra:
- Editor score 8.7 vs 7.6
Granular targeting and bidding controls for native campaigns, with conversion tracking.
- Automated optimization
- Conversion tracking
8.7/10★★★★☆Visit RevContent -
Best forSelf-serve buyers focused on native campaigns
- Better than Adsterra:
- Editor score 8.5 vs 7.6
A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.
- Automated optimization
- Conversion tracking
8.5/10★★★★☆Visit AdNow -
Best forAgencies and advertisers buying programmatic native
- Better than Adsterra:
- Editor score 8.2 vs 7.6
A focused platform for agencies and advertisers buying native ads across publisher inventory.
8.2/10★★★★☆Visit Bidtellect -
Best forAdvertisers pursuing branding or CPA goals
- Better than Adsterra:
- Editor score 8.0 vs 7.6
A global native ad platform for branding and CPA campaigns with AI optimization.
- Automated optimization
8.0/10★★★★☆Visit Native.ad -
Best forTeams running native alongside other programmatic channels
- Better than Adsterra:
- Editor score 7.9 vs 7.6
A broad programmatic platform for teams activating native alongside other channels.
- Conversion tracking
7.9/10★★★★☆Visit StackAdapt -
Best forAdvertisers combining native with video and CTV
- Better than Adsterra:
- Editor score 7.8 vs 7.6
A cloud ad platform for combining native campaigns with video, display and CTV.
- Automated optimization
- Conversion tracking
7.8/10★★★★☆Contact Teads -
Best forSmall teams adding native to broader ad campaigns
- Better than Adsterra:
- Free plan
- Editor score 7.7 vs 7.6
A free, multi-channel ad platform that adds native audience campaigns to broader media buying.
- Conversion tracking
7.7/10★★★★☆Visit site -
Best forPerformance marketers buying automated traffic
Automated campaign optimization across native and other traffic formats.
- Automated optimization
- Conversion tracking
7.4/10★★★★☆Visit RichAds -
Best forBuyers focused on push and pop ad traffic
A flexible performance ad network, but its listed inventory is mainly pop, push and interstitial.
- Automated optimization
- Conversion tracking
7.2/10★★★★☆Visit AdMaven -
Best forAdvertisers buying varied performance traffic
A targeting-focused ad network for performance campaigns beyond native formats.
- Automated optimization
- Conversion tracking
7.1/10★★★★☆Visit HilltopAds -
Best forSmall buyers seeking general ad placements
A web-based ad network for campaign management, targeting, reporting, and publisher monetization.
6.8/10★★★☆☆Visit Clickadu
Adsterra Alternatives: Common Questions
What is the best alternative to Adsterra?
Sharethrough: #1 in our Native Advertising Software ranking, with an editor score of 9.2 out of 10. A native-inventory exchange for advertisers activating campaigns through DSPs.
Is there a free alternative to Adsterra?
Yes. Microsoft Advertising has a free plan or a free tier.
Why do people look for Adsterra alternatives?
Native is one of several ad formats, not the platform’s sole focus; There is no free plan; buying uses CPM, CPC or CPA models; Support is provided through email.
How do I switch from Adsterra?
Export your data from Adsterra (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Adsterra.
How to Switch from Adsterra
- Export your data from Adsterra (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Adsterra.
Adsterra vs Each Alternative
| # | Tool | Free plan | Paid from | Publisher reach | Targeting options | Automated optimization | Score |
|---|---|---|---|---|---|---|---|
| 10 | Adsterra | No | Global | GEO/city, device format, operating system, browser, language, carrier, day and time, IP and placement targeting | Yes | 7.6 | |
| 1 | Sharethrough | Global | Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs | Yes | 9.2 | ||
| 2 | Yahoo Native | Global | Yes | 9.0 | |||
| 3 | RevContent | No | Global | Country, region, device, operating system, browser, ZIP code, metro area, language | Yes | 8.7 | |
| 4 | AdNow | Global | geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters | Yes | 8.5 | ||
| 5 | Bidtellect | 8.2 | |||||
| 6 | Native.ad | Global | Yes | 8.0 | |||
| 7 | StackAdapt | No | 7.9 | ||||
| 8 | Teads | Global | Audience targeting, contextual targeting, first-party audiences, custom audiences | Yes | 7.8 | ||
| 9 | Microsoft Advertising | Yes | Free | 7.7 | |||
| 10 | RichAds | No | Global | Geography, device, operating system, device model, user activity, connection type, carrier, IP address; Telegram Premium and wallet targeting for Telegram Mini Apps | Yes | 7.4 | |
| 11 | AdMaven | No | Global | Geographic location; operating systems and versions; device types; connection type; mobile carriers and ISPs; zone limitation; day parting; frequency capping; browsers | Yes | 7.2 | |
| 12 | HilltopAds | No | Global | Geo, browser, OS, mobile carrier, connection type, language, IP range, OS version, device brand, ISP, interests, state/province, city, IP+UserAgent, mobile application, keywords | Yes | 7.1 | |
| 13 | Clickadu | Global | 6.8 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update