Zoho Marketing Automation vs Mautic

Zoho Marketing Automation8.7Visit Mautic8.6Visit

Higher score Zoho Marketing Automation #7 in Marketing Automation - B2B Software 8.7/10 14-day trial Free trial✓ 2 of 5 features Visit Zoho

vs

Mautic #8 in Marketing Automation - B2B Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Mautic

• Zoho Marketing Automation fits best

  Budget-conscious teams needing multichannel journeys

• Mautic fits best

  Teams wanting open-source control and self-hosting

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Side by side

Feature	Zoho Marketing Automation 8.7/10 Visit ↗	Mautic 8.6/10 Visit ↗
At a glance
Editor score	8.7	8.6
Ranking	#7 in Marketing Automation - B2B Software	#8 in Marketing Automation - B2B Software
Best for	Budget-conscious teams needing multichannel journeys	Teams wanting open-source control and self-hosting
Pricing model	Paid	Free plan + paid
Starting price	—	€247.50/mo
Free plan	—	✓ (best)
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days · no card needed
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web
Integrations	40+ integrations	6 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Zoho Marketing Automation 2/5 · Mautic 2/5
Email automation	✓	✓
Lead scoring	✓	✓
Landing pages	Not checked yet	Not checked yet
ABM features	Not checked yet	Not checked yet
Salesforce sync	Not checked yet	Not checked yet
Specs
Marketing contacts	Not checked yet	Not checked yet
Our review
Pros	Build email, SMS, WhatsApp, and social campaigns from customer journeys Track website behavior and score leads to guide nurturing Standard starts at $14 per month with annual billing	Open-source software supports self-hosted and managed deployment options Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform REST API plus CRM and automation integrations for connected workflows
Cons	No free plan; the free trial lasts 14 days Cloud-only deployment limits teams seeking other hosting options Pricing is contact-based, and over 500,000 contacts requires contacting sales	Managed Essential hosting starts at €247.50 per month with annual billing Listed integrations cover key CRMs but remain comparatively limited Advanced workflows and dedicated support require higher paid tiers
Our verdict	Zoho Marketing Automation helps businesses capture, qualify, nurture, and convert leads through forms, email campaigns, behavioral tracking, lead scoring, and customer journeys. It is aimed at teams that want to coordinate marketing across… Read the review →	Mautic is an open-source marketing automation platform for marketers, agencies, developers, and organizations that want control over marketing data and infrastructure. It supports email creation with personalization and A/B testing,… Read the review →

Strengths and trade-offs

• Zoho Marketing Automation — where it wins

  • Build email, SMS, WhatsApp, and social campaigns from customer journeys
  • Track website behavior and score leads to guide nurturing
  • Standard starts at $14 per month with annual billing

  Where it doesn't

  • No free plan; the free trial lasts 14 days
  • Cloud-only deployment limits teams seeking other hosting options
  • Pricing is contact-based, and over 500,000 contacts requires contacting sales

• Mautic — where it wins

  • Open-source software supports self-hosted and managed deployment options
  • Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform
  • REST API plus CRM and automation integrations for connected workflows

  Where it doesn't

  • Managed Essential hosting starts at €247.50 per month with annual billing
  • Listed integrations cover key CRMs but remain comparatively limited
  • Advanced workflows and dedicated support require higher paid tiers

• Zoho Marketing Automation8.7/10 · 14-day trial

  A broad journey and campaign toolkit with an annual-billed entry price of $14 per month.

  Visit ZohoFull verdict →
• Mautic8.6/10 · Free plan · 14-day trial

  Mautic combines open-source control with campaign automation, scoring, forms, and tracking.

  Visit MauticFull verdict →