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Head-to-head · Marketing Automation - B2B Software

Salesforce Account Engagement vs Mautic

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Mautic #8 in Marketing Automation - B2B Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Mautic

Salesforce Account Engagement leads on 0 checks, Mautic on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Account Engagement · 9.0/10
  • Free planonly Mautic
  • Free trialonly Mautic

Salesforce Account Engagement scores higher on our rubric for marketing automation - b2b software: 9.0 against 8.6 out of 10; our editors rank them #4 and #8.

Mautic offers free plan; Salesforce Account Engagement doesn't.

Salesforce Account Engagement is the better fit for salesforce-centric mid-market and enterprise teams. Mautic is the better fit for teams wanting open-source control and self-hosting.

  • Salesforce Account Engagement fits best

    Salesforce-centric mid-market and enterprise teams

  • Mautic fits best

    Teams wanting open-source control and self-hosting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Salesforce Account Engagement 9.0/10 Visit ↗ Mautic 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #4 in Marketing Automation - B2B Software #8 in Marketing Automation - B2B Software
Best for Salesforce-centric mid-market and enterprise teams Teams wanting open-source control and self-hosting
Pricing model Paid Free plan + paid
Starting price $1,250/mo €247.50/mo
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Community, Docs
Integrations 14 integrations 6 integrations
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Salesforce Account Engagement 2/5 · Mautic 2/5
Email automation ✓ ✓
Lead scoring ✓ ✓
Landing pages Not checked yet Not checked yet
ABM features Not checked yet Not checked yet
Salesforce sync Not checked yet Not checked yet
Specs
Marketing contacts Not checked yet Not checked yet
Our review
Pros
  • Native Salesforce synchronization covers prospects, opportunities, and campaign activity.
  • Engagement programs combine lead nurturing, scoring, grading, and prospect tracking.
  • REST APIs and connectors support third-party integrations.
  • Open-source software supports self-hosted and managed deployment options
  • Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform
  • REST API plus CRM and automation integrations for connected workflows
Cons
  • Growth+ starts at $1,250 per org per month with annual billing.
  • The listed plans rise to $15,000 per org per month for Premium+.
  • Its positioning and CRM synchronization favor organizations already using Salesforce.
  • Managed Essential hosting starts at €247.50 per month with annual billing
  • Listed integrations cover key CRMs but remain comparatively limited
  • Advanced workflows and dedicated support require higher paid tiers
Our verdict

Salesforce Account Engagement is a cloud-based B2B marketing automation product for marketing and sales teams, particularly mid-market and enterprise organizations working in Salesforce. It brings together email marketing and…

Read the review →

Mautic is an open-source marketing automation platform for marketers, agencies, developers, and organizations that want control over marketing data and infrastructure. It supports email creation with personalization and A/B testing,…

Read the review →
  1. Salesforce Account EngagementMarketing Automation - B2B Software 9.0Paid
  2. MauticMarketing Automation - B2B Software 8.6Free plan · 14-day trial

Strengths and trade-offs

  • Salesforce Account Engagement — where it wins

    • Native Salesforce synchronization covers prospects, opportunities, and campaign activity.
    • Engagement programs combine lead nurturing, scoring, grading, and prospect tracking.
    • REST APIs and connectors support third-party integrations.

    Where it doesn't

    • Growth+ starts at $1,250 per org per month with annual billing.
    • The listed plans rise to $15,000 per org per month for Premium+.
    • Its positioning and CRM synchronization favor organizations already using Salesforce.
  • Mautic — where it wins

    • Open-source software supports self-hosted and managed deployment options
    • Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform
    • REST API plus CRM and automation integrations for connected workflows

    Where it doesn't

    • Managed Essential hosting starts at €247.50 per month with annual billing
    • Listed integrations cover key CRMs but remain comparatively limited
    • Advanced workflows and dedicated support require higher paid tiers
  • Salesforce Account Engagement9.0/10 · Paid

    A Salesforce-connected B2B automation suite with a high annual-billing entry price.

    Visit SalesforceFull verdict →
  • Mautic8.6/10 · Free plan · 14-day trial

    Mautic combines open-source control with campaign automation, scoring, forms, and tracking.

    Visit MauticFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update