Adobe Journey Optimizer B2B Edition vs Mautic

Adobe Journey Optimizer B2B Edition9.1Visit Mautic8.6Visit

Higher score Adobe Journey Optimizer B2B Edition #3 in Marketing Automation - B2B Software 9.1/10 Pricing on request ✓ 2 of 5 features Visit Adobe

vs

Mautic #8 in Marketing Automation - B2B Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Mautic

• Adobe Journey Optimizer B2B Edition fits best

  Enterprise teams orchestrating account-based journeys

• Mautic fits best

  Teams wanting open-source control and self-hosting

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Side by side

Feature	Adobe Journey Optimizer B2B Edition 9.1/10 Visit ↗	Mautic 8.6/10 Visit ↗
At a glance
Editor score	9.1	8.6
Ranking	#3 in Marketing Automation - B2B Software	#8 in Marketing Automation - B2B Software
Best for	Enterprise teams orchestrating account-based journeys	Teams wanting open-source control and self-hosting
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	€247.50/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	14 days
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web
Support	Docs	Community, Docs
Integrations	11 integrations	6 integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Adobe Journey Optimizer B2B Edition 2/5 · Mautic 2/5
Email automation	✓	✓
Lead scoring	✓	✓
Landing pages	Not checked yet	Not checked yet
ABM features	Not checked yet	Not checked yet
Salesforce sync	Not checked yet	Not checked yet
Specs
Marketing contacts	Not checked yet	Not checked yet
Our review
Pros	Automates multistep account and person journeys with adaptive progression Scores buying-group qualification and engagement within target accounts Connects Marketo Engage, CRM, and Experience Platform data	Open-source software supports self-hosted and managed deployment options Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform REST API plus CRM and automation integrations for connected workflows
Cons	Pricing requires a sales order rather than a public price Its broad Adobe ecosystem may be a poor fit for teams outside that stack The listed support channel is documentation	Managed Essential hosting starts at €247.50 per month with annual billing Listed integrations cover key CRMs but remain comparatively limited Advanced workflows and dedicated support require higher paid tiers
Our verdict	Adobe Journey Optimizer B2B Edition is a cloud application for marketing and sales teams coordinating journeys across target accounts and the people within them. It is aimed at mid-market and enterprise organizations that need to qualify… Read the review →	Mautic is an open-source marketing automation platform for marketers, agencies, developers, and organizations that want control over marketing data and infrastructure. It supports email creation with personalization and A/B testing,… Read the review →

Strengths and trade-offs

• Adobe Journey Optimizer B2B Edition — where it wins

  • Automates multistep account and person journeys with adaptive progression
  • Scores buying-group qualification and engagement within target accounts
  • Connects Marketo Engage, CRM, and Experience Platform data

  Where it doesn't

  • Pricing requires a sales order rather than a public price
  • Its broad Adobe ecosystem may be a poor fit for teams outside that stack
  • The listed support channel is documentation

• Mautic — where it wins

  • Open-source software supports self-hosted and managed deployment options
  • Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform
  • REST API plus CRM and automation integrations for connected workflows

  Where it doesn't

  • Managed Essential hosting starts at €247.50 per month with annual billing
  • Listed integrations cover key CRMs but remain comparatively limited
  • Advanced workflows and dedicated support require higher paid tiers

• Adobe Journey Optimizer B2B Edition9.1/10 · Pricing on request

  Coordinates account and person journeys with buying-group scoring and cross-channel engagement.

  Visit AdobeFull verdict →
• Mautic8.6/10 · Free plan · 14-day trial

  Mautic combines open-source control with campaign automation, scoring, forms, and tracking.

  Visit MauticFull verdict →