Adobe Marketo Engage vs Adobe Journey Optimizer B2B Edition

Adobe Marketo Engage9.2Visit Adobe Journey Optimizer B2B Edition9.1Visit

Higher score Adobe Marketo Engage #2 in Marketing Automation - B2B Software 9.2/10 Pricing on request ✓ 2 of 5 features Visit Adobe Marketo

vs

Adobe Journey Optimizer B2B Edition #3 in Marketing Automation - B2B Software 9.1/10 Pricing on request ✓ 2 of 5 features Visit Adobe

• Adobe Marketo Engage fits best

  B2B teams needing deep nurture and attribution

• Adobe Journey Optimizer B2B Edition fits best

  Enterprise teams orchestrating account-based journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Adobe Marketo Engage 9.2/10 Visit ↗	Adobe Journey Optimizer B2B Edition 9.1/10 Visit ↗
At a glance
Editor score	9.2	9.1
Ranking	#2 in Marketing Automation - B2B Software	#3 in Marketing Automation - B2B Software
Best for	B2B teams needing deep nurture and attribution	Enterprise teams orchestrating account-based journeys
Pricing model	Paid	Paid
Starting price	—	Pricing on request
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Docs
Integrations	13 integrations	11 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Adobe Marketo Engage 2/5 · Adobe Journey Optimizer B2B Edition 2/5
Email automation	✓	✓
Lead scoring	✓	✓
Landing pages	Not checked yet	Not checked yet
ABM features	Not checked yet	Not checked yet
Salesforce sync	Not checked yet	Not checked yet
Specs
Marketing contacts	Not checked yet	Not checked yet
Our review
Pros	Multichannel journeys combine nurture, scoring, routing, and alerts. Native CRM integrations pair with REST API and webhooks. Multi-touch attribution, AI audiences, and workflow assistance support measurement.	Automates multistep account and person journeys with adaptive progression Scores buying-group qualification and engagement within target accounts Connects Marketo Engage, CRM, and Experience Platform data
Cons	Pricing requires contact with Adobe and varies by database size. There is no free plan or self-serve entry tier. Plans specify user and daily API-call allowances.	Pricing requires a sales order rather than a public price Its broad Adobe ecosystem may be a poor fit for teams outside that stack The listed support channel is documentation
Our verdict	Adobe Marketo Engage is a cloud marketing automation platform for B2B marketing and sales teams. It brings together multichannel campaign and journey automation, email nurture, lead and account segmentation, scoring, routing, alerts,… Read the review →	Adobe Journey Optimizer B2B Edition is a cloud application for marketing and sales teams coordinating journeys across target accounts and the people within them. It is aimed at mid-market and enterprise organizations that need to qualify… Read the review →

Strengths and trade-offs

• Adobe Marketo Engage — where it wins

  • Multichannel journeys combine nurture, scoring, routing, and alerts.
  • Native CRM integrations pair with REST API and webhooks.
  • Multi-touch attribution, AI audiences, and workflow assistance support measurement.

  Where it doesn't

  • Pricing requires contact with Adobe and varies by database size.
  • There is no free plan or self-serve entry tier.
  • Plans specify user and daily API-call allowances.

• Adobe Journey Optimizer B2B Edition — where it wins

  • Automates multistep account and person journeys with adaptive progression
  • Scores buying-group qualification and engagement within target accounts
  • Connects Marketo Engage, CRM, and Experience Platform data

  Where it doesn't

  • Pricing requires a sales order rather than a public price
  • Its broad Adobe ecosystem may be a poor fit for teams outside that stack
  • The listed support channel is documentation

• Adobe Marketo Engage9.2/10 · Pricing on request

  Deep B2B nurture, scoring, CRM sync, and attribution with sales-led pricing.

  Visit Adobe MarketoFull verdict →
• Adobe Journey Optimizer B2B Edition9.1/10 · Pricing on request

  Coordinates account and person journeys with buying-group scoring and cross-channel engagement.

  Visit AdobeFull verdict →