Adobe Marketo Engage vs Mautic

Adobe Marketo Engage9.2Visit Mautic8.6Visit

Higher score Adobe Marketo Engage #2 in Marketing Automation - B2B Software 9.2/10 Pricing on request ✓ 2 of 5 features Visit Adobe Marketo

vs

Mautic #8 in Marketing Automation - B2B Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 2 of 5 features Visit Mautic

• Adobe Marketo Engage fits best

  B2B teams needing deep nurture and attribution

• Mautic fits best

  Teams wanting open-source control and self-hosting

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Side by side

Feature	Adobe Marketo Engage 9.2/10 Visit ↗	Mautic 8.6/10 Visit ↗
At a glance
Editor score	9.2	8.6
Ranking	#2 in Marketing Automation - B2B Software	#8 in Marketing Automation - B2B Software
Best for	B2B teams needing deep nurture and attribution	Teams wanting open-source control and self-hosting
Pricing model	Paid	Free plan + paid
Starting price	—	€247.50/mo
Free plan	—	✓ (best)
Free trial	—	14 days
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web
Support	Email, Community, Docs	Community, Docs
Compliance	GDPR	GDPR, SSO/SAML
Integrations	13 integrations	6 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Adobe Marketo Engage 2/5 · Mautic 2/5
Email automation	✓	✓
Lead scoring	✓	✓
Landing pages	Not checked yet	Not checked yet
ABM features	Not checked yet	Not checked yet
Salesforce sync	Not checked yet	Not checked yet
Specs
Marketing contacts	Not checked yet	Not checked yet
Our review
Pros	Multichannel journeys combine nurture, scoring, routing, and alerts. Native CRM integrations pair with REST API and webhooks. Multi-touch attribution, AI audiences, and workflow assistance support measurement.	Open-source software supports self-hosted and managed deployment options Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform REST API plus CRM and automation integrations for connected workflows
Cons	Pricing requires contact with Adobe and varies by database size. There is no free plan or self-serve entry tier. Plans specify user and daily API-call allowances.	Managed Essential hosting starts at €247.50 per month with annual billing Listed integrations cover key CRMs but remain comparatively limited Advanced workflows and dedicated support require higher paid tiers
Our verdict	Adobe Marketo Engage is a cloud marketing automation platform for B2B marketing and sales teams. It brings together multichannel campaign and journey automation, email nurture, lead and account segmentation, scoring, routing, alerts,… Read the review →	Mautic is an open-source marketing automation platform for marketers, agencies, developers, and organizations that want control over marketing data and infrastructure. It supports email creation with personalization and A/B testing,… Read the review →

Strengths and trade-offs

• Adobe Marketo Engage — where it wins

  • Multichannel journeys combine nurture, scoring, routing, and alerts.
  • Native CRM integrations pair with REST API and webhooks.
  • Multi-touch attribution, AI audiences, and workflow assistance support measurement.

  Where it doesn't

  • Pricing requires contact with Adobe and varies by database size.
  • There is no free plan or self-serve entry tier.
  • Plans specify user and daily API-call allowances.

• Mautic — where it wins

  • Open-source software supports self-hosted and managed deployment options
  • Campaigns, journeys, lead scoring, forms, and visitor tracking in one platform
  • REST API plus CRM and automation integrations for connected workflows

  Where it doesn't

  • Managed Essential hosting starts at €247.50 per month with annual billing
  • Listed integrations cover key CRMs but remain comparatively limited
  • Advanced workflows and dedicated support require higher paid tiers

• Adobe Marketo Engage9.2/10 · Pricing on request

  Deep B2B nurture, scoring, CRM sync, and attribution with sales-led pricing.

  Visit Adobe MarketoFull verdict →
• Mautic8.6/10 · Free plan · 14-day trial

  Mautic combines open-source control with campaign automation, scoring, forms, and tracking.

  Visit MauticFull verdict →