Adobe Journey Optimizer B2B Edition vs Zoho Marketing Automation

Adobe Journey Optimizer B2B Edition9.1Visit Zoho Marketing Automation8.7Visit

Higher score Adobe Journey Optimizer B2B Edition #3 in Marketing Automation - B2B Software 9.1/10 Pricing on request ✓ 2 of 5 features Visit Adobe

vs

Zoho Marketing Automation #7 in Marketing Automation - B2B Software 8.7/10 14-day trial Free trial✓ 2 of 5 features Visit Zoho

• Adobe Journey Optimizer B2B Edition fits best

  Enterprise teams orchestrating account-based journeys

• Zoho Marketing Automation fits best

  Budget-conscious teams needing multichannel journeys

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Side by side

Feature	Adobe Journey Optimizer B2B Edition 9.1/10 Visit ↗	Zoho Marketing Automation 8.7/10 Visit ↗
At a glance
Editor score	9.1	8.7
Ranking	#3 in Marketing Automation - B2B Software	#7 in Marketing Automation - B2B Software
Best for	Enterprise teams orchestrating account-based journeys	Budget-conscious teams needing multichannel journeys
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	11 integrations	40+ integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Adobe Journey Optimizer B2B Edition 2/5 · Zoho Marketing Automation 2/5
Email automation	✓	✓
Lead scoring	✓	✓
Landing pages	Not checked yet	Not checked yet
ABM features	Not checked yet	Not checked yet
Salesforce sync	Not checked yet	Not checked yet
Specs
Marketing contacts	Not checked yet	Not checked yet
Our review
Pros	Automates multistep account and person journeys with adaptive progression Scores buying-group qualification and engagement within target accounts Connects Marketo Engage, CRM, and Experience Platform data	Build email, SMS, WhatsApp, and social campaigns from customer journeys Track website behavior and score leads to guide nurturing Standard starts at $14 per month with annual billing
Cons	Pricing requires a sales order rather than a public price Its broad Adobe ecosystem may be a poor fit for teams outside that stack The listed support channel is documentation	No free plan; the free trial lasts 14 days Cloud-only deployment limits teams seeking other hosting options Pricing is contact-based, and over 500,000 contacts requires contacting sales
Our verdict	Adobe Journey Optimizer B2B Edition is a cloud application for marketing and sales teams coordinating journeys across target accounts and the people within them. It is aimed at mid-market and enterprise organizations that need to qualify… Read the review →	Zoho Marketing Automation helps businesses capture, qualify, nurture, and convert leads through forms, email campaigns, behavioral tracking, lead scoring, and customer journeys. It is aimed at teams that want to coordinate marketing across… Read the review →

Strengths and trade-offs

• Adobe Journey Optimizer B2B Edition — where it wins

  • Automates multistep account and person journeys with adaptive progression
  • Scores buying-group qualification and engagement within target accounts
  • Connects Marketo Engage, CRM, and Experience Platform data

  Where it doesn't

  • Pricing requires a sales order rather than a public price
  • Its broad Adobe ecosystem may be a poor fit for teams outside that stack
  • The listed support channel is documentation

• Zoho Marketing Automation — where it wins

  • Build email, SMS, WhatsApp, and social campaigns from customer journeys
  • Track website behavior and score leads to guide nurturing
  • Standard starts at $14 per month with annual billing

  Where it doesn't

  • No free plan; the free trial lasts 14 days
  • Cloud-only deployment limits teams seeking other hosting options
  • Pricing is contact-based, and over 500,000 contacts requires contacting sales

• Adobe Journey Optimizer B2B Edition9.1/10 · Pricing on request

  Coordinates account and person journeys with buying-group scoring and cross-channel engagement.

  Visit AdobeFull verdict →
• Zoho Marketing Automation8.7/10 · 14-day trial

  A broad journey and campaign toolkit with an annual-billed entry price of $14 per month.

  Visit ZohoFull verdict →