Salesforce Account Engagement vs ActiveCampaign

Salesforce Account Engagement9.0Visit ActiveCampaign8.8Visit

Higher score Salesforce Account Engagement #4 in Marketing Automation - B2B Software 9.0/10 Paid ✓ 2 of 5 features Visit Salesforce

vs

ActiveCampaign #6 in Marketing Automation - B2B Software 8.8/10 14-day trial Free trial✓ 2 of 5 features Visit ActiveCampaign

• Salesforce Account Engagement fits best

  Salesforce-centric mid-market and enterprise teams

• ActiveCampaign fits best

  Growing teams needing automation and integrations

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Side by side

Feature	Salesforce Account Engagement 9.0/10 Visit ↗	ActiveCampaign 8.8/10 Visit ↗
At a glance
Editor score	9.0	8.8
Ranking	#4 in Marketing Automation - B2B Software	#6 in Marketing Automation - B2B Software
Best for	Salesforce-centric mid-market and enterprise teams	Growing teams needing automation and integrations
Pricing model	Paid	Paid
Starting price	$1,250/mo	—
Free plan	—	—
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Tickets, Community, Docs · 24/7	Email, Live chat, Community, Docs
Integrations	14 integrations	1,000+ integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Salesforce Account Engagement 2/5 · ActiveCampaign 2/5
Email automation	✓	✓
Lead scoring	✓ (best)	Not checked yet
Landing pages	Not checked yet	✓ (best)
ABM features	Not checked yet	Not checked yet
Salesforce sync	Not checked yet	Not checked yet
Specs
Marketing contacts	Not checked yet	Not checked yet
Our review
Pros	Native Salesforce synchronization covers prospects, opportunities, and campaign activity. Engagement programs combine lead nurturing, scoring, grading, and prospect tracking. REST APIs and connectors support third-party integrations.	Build multi-step marketing automations and segment audiences. A/B and split testing plus predictive sending support campaign refinement. Connects with 1,000 apps and offers iOS and Android apps.
Cons	Growth+ starts at $1,250 per org per month with annual billing. The listed plans rise to $15,000 per org per month for Premium+. Its positioning and CRM synchronization favor organizations already using Salesforce.	There is no permanent free plan. Starter limits segmentation and allows 5 actions per automation. Landing pages and unlimited automation actions start with Plus.
Our verdict	Salesforce Account Engagement is a cloud-based B2B marketing automation product for marketing and sales teams, particularly mid-market and enterprise organizations working in Salesforce. It brings together email marketing and… Read the review →	ActiveCampaign brings email campaigns, marketing automation, audience segmentation and CRM/contact management together in a cloud-based platform. Its tools also cover landing pages, analytics, campaign reporting, predictive sending, split… Read the review →

Strengths and trade-offs

• Salesforce Account Engagement — where it wins

  • Native Salesforce synchronization covers prospects, opportunities, and campaign activity.
  • Engagement programs combine lead nurturing, scoring, grading, and prospect tracking.
  • REST APIs and connectors support third-party integrations.

  Where it doesn't

  • Growth+ starts at $1,250 per org per month with annual billing.
  • The listed plans rise to $15,000 per org per month for Premium+.
  • Its positioning and CRM synchronization favor organizations already using Salesforce.

• ActiveCampaign — where it wins

  • Build multi-step marketing automations and segment audiences.
  • A/B and split testing plus predictive sending support campaign refinement.
  • Connects with 1,000 apps and offers iOS and Android apps.

  Where it doesn't

  • There is no permanent free plan.
  • Starter limits segmentation and allows 5 actions per automation.
  • Landing pages and unlimited automation actions start with Plus.

• Salesforce Account Engagement9.0/10 · Paid

  A Salesforce-connected B2B automation suite with a high annual-billing entry price.

  Visit SalesforceFull verdict →
• ActiveCampaign8.8/10 · 14-day trial

  Email, automation, segmentation and CRM tools, with features that vary by plan.

  Visit ActiveCampaignFull verdict →