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Head-to-head · Google Workspace for Marketing Software

Zoho Campaigns vs Supermetrics

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Campaigns #3 in Google Workspace for Marketing Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Zoho Campaigns
Supermetrics #4 in Google Workspace for Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 5 features Visit Supermetrics

Zoho Campaigns leads on 1 check, Supermetrics on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Campaigns · 8.8/10
  • Free planonly Zoho Campaigns
  • Free trialboth
  • Most featuresZoho Campaigns · 1 of 5

Zoho Campaigns scores higher on our rubric for google workspace for marketing software: 8.8 against 8.6 out of 10; our editors rank them #3 and #4.

Zoho Campaigns offers free plan; Supermetrics doesn't.

Zoho Campaigns is the better fit for multichannel campaigns, especially in Zoho ecosystems. Supermetrics is the better fit for teams consolidating marketing data across channels.

  • Zoho Campaigns fits best

    Multichannel campaigns, especially in Zoho ecosystems

  • Supermetrics fits best

    Teams consolidating marketing data across channels

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Side by side

Feature Zoho Campaigns 8.8/10 Visit ↗ Supermetrics 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #3 in Google Workspace for Marketing Software #4 in Google Workspace for Marketing Software
Best for Multichannel campaigns, especially in Zoho ecosystems Teams consolidating marketing data across channels
Pricing model Free plan + paid Paid
Starting price — $44/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Phone, Live chat Tickets, Live chat, Email · 24/7
Compliance GDPR SOC 2, ISO 27001, GDPR, 2FA
Integrations 40+ integrations 170+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zoho Campaigns 1/5 · Supermetrics 0/5
Bulk email Not checked yet Not checked yet
Email automation ✓ (best) Not checked yet
Lead capture forms Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
CRM sync Not checked yet Not checked yet
Specs
Workspace surfaces Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Runs email, SMS, and WhatsApp campaigns from one platform
  • Adds segmentation, automated workflows, A/B testing, and analytics
  • Free plan supports up to 2,000 contacts and 6,000 emails per month
  • Connects marketing, sales, and analytics sources to reporting destinations
  • Schedules syncs and supports custom dashboards and blended metrics
  • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery
Cons
  • The free plan caps email volume at 6,000 per month
  • Advanced segmentation and commerce workflows require Professional
  • No verified landing-page feature, limiting campaign breadth
  • No perpetual free plan; the trial lasts 14 days
  • Starter limits use to 3 sources, 1 destination, and 1 user
  • Growth costs $177 per month with annual billing
Our verdict

Zoho Campaigns gives businesses and marketing teams tools to create and manage email campaigns, organize contacts, and automate follow-up. Its drag-and-drop editor, templates, conditional audience segmentation, A/B testing, and reporting…

Read the review →

Supermetrics connects marketing, sales, and analytics sources with spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to bring channel data together for…

Read the review →
  1. Zoho CampaignsGoogle Workspace for Marketing Software 8.8Free plan · 14-day trial
  2. SupermetricsGoogle Workspace for Marketing Software 8.614-day trial

Strengths and trade-offs

  • Zoho Campaigns — where it wins

    • Runs email, SMS, and WhatsApp campaigns from one platform
    • Adds segmentation, automated workflows, A/B testing, and analytics
    • Free plan supports up to 2,000 contacts and 6,000 emails per month

    Where it doesn't

    • The free plan caps email volume at 6,000 per month
    • Advanced segmentation and commerce workflows require Professional
    • No verified landing-page feature, limiting campaign breadth

  • Supermetrics — where it wins

    • Connects marketing, sales, and analytics sources to reporting destinations
    • Schedules syncs and supports custom dashboards and blended metrics
    • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery

    Where it doesn't

    • No perpetual free plan; the trial lasts 14 days
    • Starter limits use to 3 sources, 1 destination, and 1 user
    • Growth costs $177 per month with annual billing

More comparisons

All google workspace for marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update