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Head-to-head · Google Workspace for Marketing Software

Supermetrics vs Windsor.ai

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Supermetrics #4 in Google Workspace for Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 5 features Visit Supermetrics
Windsor.ai #5 in Google Workspace for Marketing Software 8.4/10 Free plan · 30-day trial Free planFree trial✓ 0 of 5 features Visit Windsor.ai

Supermetrics leads on 0 checks, Windsor.ai on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSupermetrics · 8.6/10
  • Lowest starting priceWindsor.ai · $19/mo
  • Free planonly Windsor.ai
  • Free trialboth

Supermetrics scores higher on our rubric for google workspace for marketing software: 8.6 against 8.4 out of 10; our editors rank them #4 and #5.

Windsor.ai offers free plan; Supermetrics doesn't. Windsor.ai is cheaper to start at $19/user/mo against $44/user/mo.

Supermetrics is the better fit for teams consolidating marketing data across channels. Windsor.ai is the better fit for attribution and marketing data integration.

  • Supermetrics fits best

    Teams consolidating marketing data across channels

  • Windsor.ai fits best

    Attribution and marketing data integration

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Supermetrics 8.6/10 Visit ↗ Windsor.ai 8.4/10 Visit ↗
At a glance
Editor score 8.6 8.4
Ranking #4 in Google Workspace for Marketing Software #5 in Google Workspace for Marketing Software
Best for Teams consolidating marketing data across channels Attribution and marketing data integration
Pricing model Paid Free plan + paid
Starting price $44/mo $19/mo (best)
Free plan — ✓ (best)
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Live chat, Email · 24/7 Email, Live chat, Phone, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, GDPR, SSO/SAML
Integrations 170+ integrations 6,500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Supermetrics 0/5 · Windsor.ai 0/5
Bulk email Not checked yet Not checked yet
Email automation Not checked yet Not checked yet
Lead capture forms Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
CRM sync Not checked yet Not checked yet
Specs
Workspace surfaces Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Connects marketing, sales, and analytics sources to reporting destinations
  • Schedules syncs and supports custom dashboards and blended metrics
  • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery
  • Connects 350+ marketing, CRM, ecommerce, and analytics sources
  • No-code pipelines with scheduled synchronization and incremental loading
  • Multi-touch attribution with BI, warehouse, spreadsheet, and AI destinations
Cons
  • No perpetual free plan; the trial lasts 14 days
  • Starter limits use to 3 sources, 1 destination, and 1 user
  • Growth costs $177 per month with annual billing
  • Free plan supports only 1 data source, 1 account, and 5 destination tasks
  • Basic limits connections to 3 data sources
  • Focused on analytics and integration rather than campaign creation
Our verdict

Supermetrics connects marketing, sales, and analytics sources with spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to bring channel data together for…

Read the review →

Windsor.ai is a cloud data integration and marketing analytics platform for analysts, agencies, data teams, and larger organizations. It connects marketing, sales, ecommerce, CRM, and analytics sources to business-intelligence tools,…

Read the review →
  1. SupermetricsGoogle Workspace for Marketing Software 8.614-day trial
  2. Windsor.aiGoogle Workspace for Marketing Software 8.4Free plan · 30-day trial

Strengths and trade-offs

  • Supermetrics — where it wins

    • Connects marketing, sales, and analytics sources to reporting destinations
    • Schedules syncs and supports custom dashboards and blended metrics
    • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery

    Where it doesn't

    • No perpetual free plan; the trial lasts 14 days
    • Starter limits use to 3 sources, 1 destination, and 1 user
    • Growth costs $177 per month with annual billing
  • Windsor.ai — where it wins

    • Connects 350+ marketing, CRM, ecommerce, and analytics sources
    • No-code pipelines with scheduled synchronization and incremental loading
    • Multi-touch attribution with BI, warehouse, spreadsheet, and AI destinations

    Where it doesn't

    • Free plan supports only 1 data source, 1 account, and 5 destination tasks
    • Basic limits connections to 3 data sources
    • Focused on analytics and integration rather than campaign creation

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update