Mailchimp vs Supermetrics

Mailchimp9.3Visit Supermetrics8.6Visit

Higher score Mailchimp #1 in Google Workspace for Marketing Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Mailchimp

vs

Supermetrics #4 in Google Workspace for Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 5 features Visit Supermetrics

• Mailchimp fits best

  Businesses running segmented email campaigns

• Supermetrics fits best

  Teams consolidating marketing data across channels

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Side by side

Feature	Mailchimp 9.3/10 Visit ↗	Supermetrics 8.6/10 Visit ↗
At a glance
Editor score	9.3	8.6
Ranking	#1 in Google Workspace for Marketing Software	#4 in Google Workspace for Marketing Software
Best for	Businesses running segmented email campaigns	Teams consolidating marketing data across channels
Pricing model	Free plan + paid	Paid
Starting price	—	$44/mo
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Phone, Docs · 24/7	Tickets, Live chat, Email · 24/7
Compliance	GDPR	SOC 2, ISO 27001, GDPR, 2FA
Integrations	300+ integrations	170+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Mailchimp 1/5 · Supermetrics 0/5
Bulk email	Not checked yet	Not checked yet
Email automation	✓ (best)	Not checked yet
Lead capture forms	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
CRM sync	Not checked yet	Not checked yet
Specs
Workspace surfaces	Not checked yet	Not checked yet
Contact limit	Not checked yet	Not checked yet
Our review
Pros	Combines email campaigns, automation, segmentation, and landing pages Free plan includes A/B testing, forms, and 500 monthly email sends Works across web, mobile, API, and 300 integrations	Connects marketing, sales, and analytics sources to reporting destinations Schedules syncs and supports custom dashboards and blended metrics Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery
Cons	Free plan is limited to 250 contacts and 500 monthly sends Paid plan limits and features vary by contact count Advanced testing and automation are reserved for paid tiers	No perpetual free plan; the trial lasts 14 days Starter limits use to 3 sources, 1 destination, and 1 user Growth costs $177 per month with annual billing
Our verdict	Mailchimp brings email campaigns, audience management, automation, landing pages, and campaign analytics into one service. It suits businesses that need more than a basic newsletter tool, including teams that want to segment audiences by… Read the review →	Supermetrics connects marketing, sales, and analytics sources with spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to bring channel data together for… Read the review →

Strengths and trade-offs

• Mailchimp — where it wins

  • Combines email campaigns, automation, segmentation, and landing pages
  • Free plan includes A/B testing, forms, and 500 monthly email sends
  • Works across web, mobile, API, and 300 integrations

  Where it doesn't

  • Free plan is limited to 250 contacts and 500 monthly sends
  • Paid plan limits and features vary by contact count
  • Advanced testing and automation are reserved for paid tiers

• Supermetrics — where it wins

  • Connects marketing, sales, and analytics sources to reporting destinations
  • Schedules syncs and supports custom dashboards and blended metrics
  • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery

  Where it doesn't

  • No perpetual free plan; the trial lasts 14 days
  • Starter limits use to 3 sources, 1 destination, and 1 user
  • Growth costs $177 per month with annual billing

• Mailchimp9.3/10 · Free plan · 14-day trial

  A broad email marketing suite with automation, landing pages, analytics, and integrations.

  Visit MailchimpFull verdict →
• Supermetrics8.6/10 · 14-day trial

  A flexible pipeline for cross-channel reporting, with costs that rise as data needs grow.

  Visit SupermetricsFull verdict →