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Head-to-head · Google Workspace for Marketing Software

Mailchimp vs Zoho Campaigns

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Mailchimp #1 in Google Workspace for Marketing Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Mailchimp
Zoho Campaigns #3 in Google Workspace for Marketing Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Zoho Campaigns

Mailchimp leads on 0 checks, Zoho Campaigns on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailchimp · 9.3/10
  • Free planboth
  • Free trialboth

Mailchimp scores higher on our rubric for google workspace for marketing software: 9.3 against 8.8 out of 10; our editors rank them #1 and #3.

Mailchimp is the better fit for businesses running segmented email campaigns. Zoho Campaigns is the better fit for multichannel campaigns, especially in Zoho ecosystems.

  • Mailchimp fits best

    Businesses running segmented email campaigns

  • Zoho Campaigns fits best

    Multichannel campaigns, especially in Zoho ecosystems

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Side by side

Feature Mailchimp 9.3/10 Visit ↗ Zoho Campaigns 8.8/10 Visit ↗
At a glance
Editor score 9.3 8.8
Ranking #1 in Google Workspace for Marketing Software #3 in Google Workspace for Marketing Software
Best for Businesses running segmented email campaigns Multichannel campaigns, especially in Zoho ecosystems
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Docs · 24/7 Email, Phone, Live chat
Compliance GDPR GDPR
Integrations 300+ integrations 40+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mailchimp 1/5 · Zoho Campaigns 1/5
Bulk email Not checked yet Not checked yet
Email automation ✓ ✓
Lead capture forms Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
CRM sync Not checked yet Not checked yet
Specs
Workspace surfaces Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Combines email campaigns, automation, segmentation, and landing pages
  • Free plan includes A/B testing, forms, and 500 monthly email sends
  • Works across web, mobile, API, and 300 integrations
  • Runs email, SMS, and WhatsApp campaigns from one platform
  • Adds segmentation, automated workflows, A/B testing, and analytics
  • Free plan supports up to 2,000 contacts and 6,000 emails per month
Cons
  • Free plan is limited to 250 contacts and 500 monthly sends
  • Paid plan limits and features vary by contact count
  • Advanced testing and automation are reserved for paid tiers
  • The free plan caps email volume at 6,000 per month
  • Advanced segmentation and commerce workflows require Professional
  • No verified landing-page feature, limiting campaign breadth
Our verdict

Mailchimp brings email campaigns, audience management, automation, landing pages, and campaign analytics into one service. It suits businesses that need more than a basic newsletter tool, including teams that want to segment audiences by…

Read the review →

Zoho Campaigns gives businesses and marketing teams tools to create and manage email campaigns, organize contacts, and automate follow-up. Its drag-and-drop editor, templates, conditional audience segmentation, A/B testing, and reporting…

Read the review →
  1. MailchimpGoogle Workspace for Marketing Software 9.3Free plan · 14-day trial
  2. Zoho CampaignsGoogle Workspace for Marketing Software 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Mailchimp — where it wins

    • Combines email campaigns, automation, segmentation, and landing pages
    • Free plan includes A/B testing, forms, and 500 monthly email sends
    • Works across web, mobile, API, and 300 integrations

    Where it doesn't

    • Free plan is limited to 250 contacts and 500 monthly sends
    • Paid plan limits and features vary by contact count
    • Advanced testing and automation are reserved for paid tiers

  • Zoho Campaigns — where it wins

    • Runs email, SMS, and WhatsApp campaigns from one platform
    • Adds segmentation, automated workflows, A/B testing, and analytics
    • Free plan supports up to 2,000 contacts and 6,000 emails per month

    Where it doesn't

    • The free plan caps email volume at 6,000 per month
    • Advanced segmentation and commerce workflows require Professional
    • No verified landing-page feature, limiting campaign breadth

More comparisons

All google workspace for marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update