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Head-to-head · Google Workspace for Marketing Software

Mailchimp vs MailerLite

Updated Oct 2026
Both researched from official sources
2 checks side by side

Higher score Mailchimp #1 in Google Workspace for Marketing Software 9.3/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Mailchimp

MailerLite #2 in Google Workspace for Marketing Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit MailerLite

Mailchimp leads on 0 checks, MailerLite on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreMailchimp · 9.3/10
Free planboth
Free trialboth

Mailchimp scores higher on our rubric for google workspace for marketing software: 9.3 against 9.1 out of 10; our editors rank them #1 and #2.

Mailchimp is the better fit for businesses running segmented email campaigns. MailerLite is the better fit for affordable email marketing with strong core tools.

Mailchimp fits best
Businesses running segmented email campaigns
MailerLite fits best
Affordable email marketing with strong core tools

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Side by side

Show only differences

Feature	Mailchimp 9.3/10 Visit ↗	MailerLite 9.1/10 Visit ↗
At a glance
Editor score	9.3	9.1
Ranking	#1 in Google Workspace for Marketing Software	#2 in Google Workspace for Marketing Software
Best for	Businesses running segmented email campaigns	Affordable email marketing with strong core tools
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$12/mo
Free plan	✓	✓
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Phone, Docs · 24/7	Email, Live chat, Community, Docs · 24/7
Compliance	GDPR	ISO 27001, GDPR
Integrations	300+ integrations	100+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Mailchimp 1/5 · MailerLite 1/5
Bulk email	Not checked yet	Not checked yet
Email automation	✓	✓
Lead capture forms	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
CRM sync	Not checked yet	Not checked yet
Specs
Workspace surfaces	Not checked yet	Not checked yet
Contact limit	Not checked yet	Not checked yet
Our review
Pros	Combines email campaigns, automation, segmentation, and landing pages Free plan includes A/B testing, forms, and 500 monthly email sends Works across web, mobile, API, and 300 integrations	Free plan includes 3 automations and a landing page. Visual workflows, segmentation and A/B testing cover key email tasks. Integrates with Shopify, WordPress, Zapier and 97 other services.
Cons	Free plan is limited to 250 contacts and 500 monthly sends Paid plan limits and features vary by contact count Advanced testing and automation are reserved for paid tiers	Free plan is limited to 250 subscribers and 2,500 monthly emails. Comfort has 3 user seats and 50 automations; higher limits require Power. Enterprise requires a custom plan for businesses over 200,000 subscribers.
Our verdict	Mailchimp brings email campaigns, audience management, automation, landing pages, and campaign analytics into one service. It suits businesses that need more than a basic newsletter tool, including teams that want to segment audiences by… Read the review →	MailerLite brings email campaign creation, subscriber management and audience-growth tools together for solopreneurs, creators, small businesses, agencies and larger organizations. Its drag-and-drop editor, visual automation workflows and… Read the review →

MailchimpGoogle Workspace for Marketing Software 9.3Free plan · 14-day trial
MailerLiteGoogle Workspace for Marketing Software 9.1Free plan · 14-day trial

Compare the top tools in

Strengths and trade-offs

Mailchimp — where it wins
- Combines email campaigns, automation, segmentation, and landing pages
- Free plan includes A/B testing, forms, and 500 monthly email sends
- Works across web, mobile, API, and 300 integrations
Where it doesn't
- Free plan is limited to 250 contacts and 500 monthly sends
- Paid plan limits and features vary by contact count
- Advanced testing and automation are reserved for paid tiers
MailerLite — where it wins
- Free plan includes 3 automations and a landing page.
- Visual workflows, segmentation and A/B testing cover key email tasks.
- Integrates with Shopify, WordPress, Zapier and 97 other services.
Where it doesn't
- Free plan is limited to 250 subscribers and 2,500 monthly emails.
- Comfort has 3 user seats and 50 automations; higher limits require Power.
- Enterprise requires a custom plan for businesses over 200,000 subscribers.

Mailchimp9.3/10 · Free plan · 14-day trial
A broad email marketing suite with automation, landing pages, analytics, and integrations.
Visit Mailchimp Full verdict →
MailerLite9.1/10 · Free plan · 14-day trial
MailerLite pairs core email marketing tools with a free plan and paid plans from $12 monthly.
Visit MailerLite Full verdict →

More comparisons

All google workspace for marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update