Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Google Workspace for Marketing Software

MailerLite vs Supermetrics

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score MailerLite #2 in Google Workspace for Marketing Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit MailerLite
Supermetrics #4 in Google Workspace for Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 5 features Visit Supermetrics

MailerLite leads on 2 checks, Supermetrics on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailerLite · 9.1/10
  • Lowest starting priceMailerLite · $12/mo
  • Free planonly MailerLite
  • Free trialboth
  • Most featuresMailerLite · 1 of 5

MailerLite scores higher on our rubric for google workspace for marketing software: 9.1 against 8.6 out of 10; our editors rank them #2 and #4.

MailerLite offers free plan; Supermetrics doesn't. MailerLite is cheaper to start at $12/user/mo against $44/user/mo.

MailerLite is the better fit for affordable email marketing with strong core tools. Supermetrics is the better fit for teams consolidating marketing data across channels.

  • MailerLite fits best

    Affordable email marketing with strong core tools

  • Supermetrics fits best

    Teams consolidating marketing data across channels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature MailerLite 9.1/10 Visit ↗ Supermetrics 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #2 in Google Workspace for Marketing Software #4 in Google Workspace for Marketing Software
Best for Affordable email marketing with strong core tools Teams consolidating marketing data across channels
Pricing model Free plan + paid Paid
Starting price $12/mo (best) $44/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Tickets, Live chat, Email · 24/7
Compliance ISO 27001, GDPR SOC 2, ISO 27001, GDPR, 2FA
Integrations 100+ integrations 170+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features MailerLite 1/5 · Supermetrics 0/5
Bulk email Not checked yet Not checked yet
Email automation ✓ (best) Not checked yet
Lead capture forms Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
CRM sync Not checked yet Not checked yet
Specs
Workspace surfaces Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Free plan includes 3 automations and a landing page.
  • Visual workflows, segmentation and A/B testing cover key email tasks.
  • Integrates with Shopify, WordPress, Zapier and 97 other services.
  • Connects marketing, sales, and analytics sources to reporting destinations
  • Schedules syncs and supports custom dashboards and blended metrics
  • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery
Cons
  • Free plan is limited to 250 subscribers and 2,500 monthly emails.
  • Comfort has 3 user seats and 50 automations; higher limits require Power.
  • Enterprise requires a custom plan for businesses over 200,000 subscribers.
  • No perpetual free plan; the trial lasts 14 days
  • Starter limits use to 3 sources, 1 destination, and 1 user
  • Growth costs $177 per month with annual billing
Our verdict

MailerLite brings email campaign creation, subscriber management and audience-growth tools together for solopreneurs, creators, small businesses, agencies and larger organizations. Its drag-and-drop editor, visual automation workflows and…

Read the review →

Supermetrics connects marketing, sales, and analytics sources with spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to bring channel data together for…

Read the review →
  1. MailerLiteGoogle Workspace for Marketing Software 9.1Free plan · 14-day trial
  2. SupermetricsGoogle Workspace for Marketing Software 8.614-day trial

Strengths and trade-offs

  • MailerLite — where it wins

    • Free plan includes 3 automations and a landing page.
    • Visual workflows, segmentation and A/B testing cover key email tasks.
    • Integrates with Shopify, WordPress, Zapier and 97 other services.

    Where it doesn't

    • Free plan is limited to 250 subscribers and 2,500 monthly emails.
    • Comfort has 3 user seats and 50 automations; higher limits require Power.
    • Enterprise requires a custom plan for businesses over 200,000 subscribers.

  • Supermetrics — where it wins

    • Connects marketing, sales, and analytics sources to reporting destinations
    • Schedules syncs and supports custom dashboards and blended metrics
    • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery

    Where it doesn't

    • No perpetual free plan; the trial lasts 14 days
    • Starter limits use to 3 sources, 1 destination, and 1 user
    • Growth costs $177 per month with annual billing
  • MailerLite9.1/10 · Free plan · 14-day trial

    MailerLite pairs core email marketing tools with a free plan and paid plans from $12 monthly.

    Visit MailerLiteFull verdict →
  • Supermetrics8.6/10 · 14-day trial

    A flexible pipeline for cross-channel reporting, with costs that rise as data needs grow.

    Visit SupermetricsFull verdict →

More comparisons

All google workspace for marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update