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Head-to-head · Google Workspace for Marketing Software

Supermetrics vs Two Minute Reports

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Supermetrics #4 in Google Workspace for Marketing Software 8.6/10 14-day trial Free trial✓ 0 of 5 features Visit Supermetrics
Two Minute Reports #8 in Google Workspace for Marketing Software 7.9/10 14-day trial Free trial✓ 0 of 5 features Visit site

Supermetrics leads on 0 checks, Two Minute Reports on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSupermetrics · 8.6/10
  • Free trialboth

Supermetrics scores higher on our rubric for google workspace for marketing software: 8.6 against 7.9 out of 10; our editors rank them #4 and #8.

Supermetrics is the better fit for teams consolidating marketing data across channels. Two Minute Reports is the better fit for agency reporting across multiple client accounts.

  • Supermetrics fits best

    Teams consolidating marketing data across channels

  • Two Minute Reports fits best

    Agency reporting across multiple client accounts

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Supermetrics 8.6/10 Visit ↗ Two Minute Reports 7.9/10 Visit ↗
At a glance
Editor score 8.6 7.9
Ranking #4 in Google Workspace for Marketing Software #8 in Google Workspace for Marketing Software
Best for Teams consolidating marketing data across channels Agency reporting across multiple client accounts
Pricing model Paid Paid
Starting price $44/mo $970/yr
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Live chat, Email · 24/7 Email, Live chat, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA GDPR, 2FA
Integrations 170+ integrations 30+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Supermetrics 0/5 · Two Minute Reports 0/5
Bulk email Not checked yet Not checked yet
Email automation Not checked yet Not checked yet
Lead capture forms Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
CRM sync Not checked yet Not checked yet
Specs
Workspace surfaces Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Connects marketing, sales, and analytics sources to reporting destinations
  • Schedules syncs and supports custom dashboards and blended metrics
  • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery
  • Connects to 30+ marketing and analytics data sources
  • Blends cross-channel data and schedules hourly refreshes
  • Supports white-label dashboards and multi-client management
Cons
  • No perpetual free plan; the trial lasts 14 days
  • Starter limits use to 3 sources, 1 destination, and 1 user
  • Growth costs $177 per month with annual billing
  • Starts at $97 per month, with no free plan
  • Lite limits each connector to 3 accounts
  • Reports are designed for Google Sheets and Google Data Studio
Our verdict

Supermetrics connects marketing, sales, and analytics sources with spreadsheets, BI tools, data warehouses, APIs, and AI tools. It is aimed at marketers, analysts, agencies, and data teams that need to bring channel data together for…

Read the review →

Two Minute Reports brings advertising, ecommerce, analytics, SEO, social, CRM, email, and database data into Google Sheets or Google Data Studio. It is aimed at marketers and agencies that need recurring reporting across client accounts,…

Read the review →
  1. SupermetricsGoogle Workspace for Marketing Software 8.614-day trial
  2. Two Minute ReportsGoogle Workspace for Marketing Software 7.914-day trial

Strengths and trade-offs

  • Supermetrics — where it wins

    • Connects marketing, sales, and analytics sources to reporting destinations
    • Schedules syncs and supports custom dashboards and blended metrics
    • Offers 170 integrations, including Google Sheets, Looker Studio, and BigQuery

    Where it doesn't

    • No perpetual free plan; the trial lasts 14 days
    • Starter limits use to 3 sources, 1 destination, and 1 user
    • Growth costs $177 per month with annual billing

  • Two Minute Reports — where it wins

    • Connects to 30+ marketing and analytics data sources
    • Blends cross-channel data and schedules hourly refreshes
    • Supports white-label dashboards and multi-client management

    Where it doesn't

    • Starts at $97 per month, with no free plan
    • Lite limits each connector to 3 accounts
    • Reports are designed for Google Sheets and Google Data Studio
  • Supermetrics8.6/10 · 14-day trial

    A flexible pipeline for cross-channel reporting, with costs that rise as data needs grow.

    Visit SupermetricsFull verdict →
  • Two Minute Reports7.9/10 · 14-day trial

    A reporting specialist for agencies that need cross-channel data and client dashboards.

    Visit siteFull verdict →

More comparisons

All google workspace for marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update