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Head-to-head · Google Workspace for Marketing Software

Zoho Campaigns vs GMass

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Zoho Campaigns #3 in Google Workspace for Marketing Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 1 of 5 features Visit Zoho Campaigns

Zoho Campaigns leads on 1 check, GMass on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Campaigns · 8.8/10
  • Free planonly Zoho Campaigns
  • Free trialonly Zoho Campaigns

Zoho Campaigns scores higher on our rubric for google workspace for marketing software: 8.8 against 8.0 out of 10; our editors rank them #3 and #7.

Zoho Campaigns offers free plan; GMass doesn't.

Zoho Campaigns is the better fit for multichannel campaigns, especially in Zoho ecosystems. GMass is the better fit for gmail campaign sending with advanced tracking.

  • Zoho Campaigns fits best

    Multichannel campaigns, especially in Zoho ecosystems

  • GMass fits best

    Gmail campaign sending with advanced tracking

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Side by side

Feature Zoho Campaigns 8.8/10 Visit ↗ GMass 8.0/10 Visit ↗
At a glance
Editor score 8.8 8.0
Ranking #3 in Google Workspace for Marketing Software #7 in Google Workspace for Marketing Software
Best for Multichannel campaigns, especially in Zoho ecosystems Gmail campaign sending with advanced tracking
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Browser extension
Platforms Web, iOS, Android Web, Chrome extension
Support Email, Phone, Live chat Email, Tickets, Docs
Integrations 40+ integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zoho Campaigns 1/5 · GMass 1/5
Bulk email Not checked yet Not checked yet
Email automation ✓ (best) Not checked yet
Lead capture forms Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
CRM sync Not checked yet ✓ (best)
Specs
Workspace surfaces Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Runs email, SMS, and WhatsApp campaigns from one platform
  • Adds segmentation, automated workflows, A/B testing, and analytics
  • Free plan supports up to 2,000 contacts and 6,000 emails per month
  • Personalized Gmail mail merge with conditional fields
  • Automated follow-ups, reply detection, and campaign analytics
  • API, webhooks, Zapier, and Google Sheets connectivity
Cons
  • The free plan caps email volume at 6,000 per month
  • Advanced segmentation and commerce workflows require Professional
  • No verified landing-page feature, limiting campaign breadth
  • No free plan is available
  • Outreach channels are limited to email
  • Automated warmup service is no longer offered
Our verdict

Zoho Campaigns gives businesses and marketing teams tools to create and manage email campaigns, organize contacts, and automate follow-up. Its drag-and-drop editor, templates, conditional audience segmentation, A/B testing, and reporting…

Read the review →

GMass is a cloud email outreach and mail-merge tool delivered through Gmail, Google Workspace, and a Chrome extension. It is designed for individuals and teams sending personalized campaigns, newsletters, recruiting outreach, fundraising…

Read the review →
  1. Zoho CampaignsGoogle Workspace for Marketing Software 8.8Free plan · 14-day trial
  2. GMassGoogle Workspace for Marketing Software 8.0Paid

Strengths and trade-offs

  • Zoho Campaigns — where it wins

    • Runs email, SMS, and WhatsApp campaigns from one platform
    • Adds segmentation, automated workflows, A/B testing, and analytics
    • Free plan supports up to 2,000 contacts and 6,000 emails per month

    Where it doesn't

    • The free plan caps email volume at 6,000 per month
    • Advanced segmentation and commerce workflows require Professional
    • No verified landing-page feature, limiting campaign breadth
  • GMass — where it wins

    • Personalized Gmail mail merge with conditional fields
    • Automated follow-ups, reply detection, and campaign analytics
    • API, webhooks, Zapier, and Google Sheets connectivity

    Where it doesn't

    • No free plan is available
    • Outreach channels are limited to email
    • Automated warmup service is no longer offered

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update