Zapier vs ServiceNow Workflow Automation

Zapier9.1Visit SWServiceNow Workflow Automation8.8Visit

Higher score Zapier #2 in AI Business Process Automation Software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Zapier

vs

SW ServiceNow Workflow Automation #5 in AI Business Process Automation Software 8.8/10 Pricing on request ✓ 3 of 4 features Visit ServiceNow

• Zapier fits best

  Teams needing maximum app connectivity

• ServiceNow Workflow Automation fits best

  Enterprise service-workflow automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Zapier 9.1/10 Visit ↗	SWServiceNow Workflow Automation 8.8/10 Visit ↗
At a glance
Editor score	9.1	8.8
Ranking	#2 in AI Business Process Automation Software	#5 in AI Business Process Automation Software
Best for	Teams needing maximum app connectivity	Enterprise service-workflow automation
Pricing model	Free plan + paid	Paid
Starting price	$19.99/mo	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	14 days	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Live chat, Community, Docs · 24/7	Community, Docs
Integrations	9,000+ integrations	3 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Enterprise, Mid-market
Features Zapier 0/4 · ServiceNow Workflow Automation 3/4
Document extraction	Not checked yet	✓ (best)
AI decision routing	Not checked yet	✓ (best)
Response drafting	Not checked yet	Not checked yet
Human approval steps	Not checked yet	✓ (best)
Specs
Deployment options	Not checked yet	Cloud
Included workflow runs	Not checked yet	Not checked yet
Our review
Pros	More than 9,000 app integrations, including Slack and Salesforce Multi-step workflows with filters, paths, webhooks, and polling triggers Tables, Forms, AI features, APIs, SDK, and MCP access	Low-code and natural-language workflow creation with Flow Designer RPA, document extraction, approvals, and decision routing in one platform API integrations, monitoring, process mining, analytics, and agentic playbooks
Cons	Free plan includes only two-step Zaps and 100 tasks per month Team plan supports 25 users, while unlimited users require Enterprise Advanced admin controls and observability are reserved for Enterprise	Pricing requires contacting sales and requesting a demo Document Intelligence and Now Assist may require separate activation or licensing Cloud deployment only; no on-premises option is listed
Our verdict	Zapier is a cloud-based workflow automation platform for individuals, teams, and enterprises. Its Zaps connect business applications through triggers and actions, with support for searches, filters, paths, webhooks, polling intervals, and… Read the review →	ServiceNow Workflow Automation is a cloud platform for designing, running, monitoring, and improving multi-step processes across departments, applications, and systems. It is aimed at enterprise and mid-market organizations that need… Read the review →

Strengths and trade-offs

• Zapier — where it wins

  • More than 9,000 app integrations, including Slack and Salesforce
  • Multi-step workflows with filters, paths, webhooks, and polling triggers
  • Tables, Forms, AI features, APIs, SDK, and MCP access

  Where it doesn't

  • Free plan includes only two-step Zaps and 100 tasks per month
  • Team plan supports 25 users, while unlimited users require Enterprise
  • Advanced admin controls and observability are reserved for Enterprise

• ServiceNow Workflow Automation — where it wins

  • Low-code and natural-language workflow creation with Flow Designer
  • RPA, document extraction, approvals, and decision routing in one platform
  • API integrations, monitoring, process mining, analytics, and agentic playbooks

  Where it doesn't

  • Pricing requires contacting sales and requesting a demo
  • Document Intelligence and Now Assist may require separate activation or licensing
  • Cloud deployment only; no on-premises option is listed

• Zapier9.1/10 · Free plan · 14-day trial

  A broad, no-code automation platform for connecting business apps and workflows.

  Visit ZapierFull verdict →
• SWServiceNow Workflow Automation8.8/10 · Pricing on request

  Enterprise teams get low-code, AI-assisted workflow automation with approvals, analytics, and integrations.

  Visit ServiceNowFull verdict →