Head-to-head · AI Business Process Automation Software
Make vs ServiceNow Workflow Automation
Make leads on 0 checks, ServiceNow Workflow Automation on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMake · 9.0/10
- Free planonly Make
- Most featuresServiceNow Workflow Automation · 3 of 4
Make scores higher on our rubric for ai business process automation software: 9.0 against 8.8 out of 10; our editors rank them #3 and #5.
Make is the better fit for affordable visual multi-app automation. ServiceNow Workflow Automation is the better fit for enterprise service-workflow automation.
- Make fits best
Affordable visual multi-app automation
- ServiceNow Workflow Automation fits best
Enterprise service-workflow automation
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Side by side
| Feature | Make 9.0/10 Visit ↗ | ServiceNow Workflow Automation 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.8 |
| Ranking | #3 in AI Business Process Automation Software | #5 in AI Business Process Automation Software |
| Best for | Affordable visual multi-app automation | Enterprise service-workflow automation |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | Pricing on request |
| Free plan | ✓ (best) | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Community, Docs · 24/7 | Community, Docs |
| Integrations | 3,000+ integrations | 3 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Enterprise, Mid-market |
| Features Make 0/4 · ServiceNow Workflow Automation 3/4 | ||
| Document extraction | Not checked yet | ✓ (best) |
| AI decision routing | Not checked yet | ✓ (best) |
| Response drafting | Not checked yet | Not checked yet |
| Human approval steps | Not checked yet | ✓ (best) |
| Specs | ||
| Deployment options | Not checked yet | Cloud |
| Included workflow runs | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Make is a cloud-hosted visual workflow automation platform for businesses, teams, and developers. Its no-code builder connects applications, data sources, and AI models through configurable scenarios made from modules, routers, and… Read the review → |
ServiceNow Workflow Automation is a cloud platform for designing, running, monitoring, and improving multi-step processes across departments, applications, and systems. It is aimed at enterprise and mid-market organizations that need… Read the review → |
Strengths and trade-offs
Make — where it wins
- 3,000+ app integrations plus custom apps and API endpoints
- Routers, filters, webhooks, schedules, and multi-module scenarios
- Execution logs, monitoring, AI agents, and AI workflow tools
Where it doesn't
- Free plan has a 15-minute minimum interval
- Advanced capabilities and enterprise support require higher tiers
- Cloud deployment only, with no open-source option
ServiceNow Workflow Automation — where it wins
- Low-code and natural-language workflow creation with Flow Designer
- RPA, document extraction, approvals, and decision routing in one platform
- API integrations, monitoring, process mining, analytics, and agentic playbooks
Where it doesn't
- Pricing requires contacting sales and requesting a demo
- Document Intelligence and Now Assist may require separate activation or licensing
- Cloud deployment only; no on-premises option is listed
- Make9.0/10 · Free plan
A visual, multi-app automation platform with branching, webhooks, monitoring, and AI tools.
Visit MakeFull verdict → - ServiceNow Workflow Automation8.8/10 · Pricing on request
Enterprise teams get low-code, AI-assisted workflow automation with approvals, analytics, and integrations.
Visit ServiceNowFull verdict →
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- ServiceNow Workflow Automation vs Celonis Process Mining Platform
All AI business process automation software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update





