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Head-to-head · AI Business Process Automation Software

Make vs ServiceNow Workflow Automation

  • Updated Nov 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Make #3 in AI Business Process Automation Software 9.0/10 Free plan Free plan✓ 0 of 4 features Visit Make

Make leads on 0 checks, ServiceNow Workflow Automation on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMake · 9.0/10
  • Free planonly Make
  • Most featuresServiceNow Workflow Automation · 3 of 4

Make scores higher on our rubric for ai business process automation software: 9.0 against 8.8 out of 10; our editors rank them #3 and #5.

Make is the better fit for affordable visual multi-app automation. ServiceNow Workflow Automation is the better fit for enterprise service-workflow automation.

  • Make fits best

    Affordable visual multi-app automation

  • ServiceNow Workflow Automation fits best

    Enterprise service-workflow automation

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Side by side

Feature Make 9.0/10 Visit ↗ ServiceNow Workflow Automation 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #3 in AI Business Process Automation Software #5 in AI Business Process Automation Software
Best for Affordable visual multi-app automation Enterprise service-workflow automation
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Community, Docs · 24/7 Community, Docs
Integrations 3,000+ integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Make 0/4 · ServiceNow Workflow Automation 3/4
Document extraction Not checked yet ✓ (best)
AI decision routing Not checked yet ✓ (best)
Response drafting Not checked yet Not checked yet
Human approval steps Not checked yet ✓ (best)
Specs
Deployment options Not checked yet Cloud
Included workflow runs Not checked yet Not checked yet
Our review
Pros
  • 3,000+ app integrations plus custom apps and API endpoints
  • Routers, filters, webhooks, schedules, and multi-module scenarios
  • Execution logs, monitoring, AI agents, and AI workflow tools
  • Low-code and natural-language workflow creation with Flow Designer
  • RPA, document extraction, approvals, and decision routing in one platform
  • API integrations, monitoring, process mining, analytics, and agentic playbooks
Cons
  • Free plan has a 15-minute minimum interval
  • Advanced capabilities and enterprise support require higher tiers
  • Cloud deployment only, with no open-source option
  • Pricing requires contacting sales and requesting a demo
  • Document Intelligence and Now Assist may require separate activation or licensing
  • Cloud deployment only; no on-premises option is listed
Our verdict

Make is a cloud-hosted visual workflow automation platform for businesses, teams, and developers. Its no-code builder connects applications, data sources, and AI models through configurable scenarios made from modules, routers, and…

Read the review →

ServiceNow Workflow Automation is a cloud platform for designing, running, monitoring, and improving multi-step processes across departments, applications, and systems. It is aimed at enterprise and mid-market organizations that need…

Read the review →
  1. MakeAI Business Process Automation Software 9.0Free plan
  2. ServiceNow Workflow AutomationAI Business Process Automation Software 8.8Pricing on request

Strengths and trade-offs

  • Make — where it wins

    • 3,000+ app integrations plus custom apps and API endpoints
    • Routers, filters, webhooks, schedules, and multi-module scenarios
    • Execution logs, monitoring, AI agents, and AI workflow tools

    Where it doesn't

    • Free plan has a 15-minute minimum interval
    • Advanced capabilities and enterprise support require higher tiers
    • Cloud deployment only, with no open-source option
  • ServiceNow Workflow Automation — where it wins

    • Low-code and natural-language workflow creation with Flow Designer
    • RPA, document extraction, approvals, and decision routing in one platform
    • API integrations, monitoring, process mining, analytics, and agentic playbooks

    Where it doesn't

    • Pricing requires contacting sales and requesting a demo
    • Document Intelligence and Now Assist may require separate activation or licensing
    • Cloud deployment only; no on-premises option is listed
  • Make9.0/10 · Free plan

    A visual, multi-app automation platform with branching, webhooks, monitoring, and AI tools.

    Visit MakeFull verdict →
  • ServiceNow Workflow Automation8.8/10 · Pricing on request

    Enterprise teams get low-code, AI-assisted workflow automation with approvals, analytics, and integrations.

    Visit ServiceNowFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update