Head-to-head · Robo-Advisor Apps
Wealthsimple Managed Investing vs Betterment
Wealthsimple Managed Investing leads on 4 checks, Betterment on 1, and 0 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWealthsimple Managed Investing · 7.3/10
- Free planonly Betterment
- Most featuresWealthsimple Managed Investing · 4 of 4
Wealthsimple Managed Investing scores higher on our rubric for robo-advisor apps: 7.3 against 7.1 out of 10; our editors rank them #5 and #6.
Betterment offers free plan; Wealthsimple Managed Investing doesn't. Wealthsimple Managed Investing offers tax-loss harvesting; Betterment doesn't publish it. Wealthsimple Managed Investing offers goal-based portfolios; Betterment doesn't publish it. Wealthsimple Managed Investing offers retirement accounts; Betterment doesn't publish it. Wealthsimple Managed Investing offers socially responsible option; Betterment doesn't publish it.
Wealthsimple Managed Investing is the better fit for canadian investors wanting managed portfolios and tax. Betterment is the better fit for investors pairing goal-based investing with cash savings.
- Wealthsimple Managed Investing fits best
Canadian investors wanting managed portfolios and tax
- Betterment fits best
Investors pairing goal-based investing with cash savings
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Side by side
| Feature | Wealthsimple Managed Investing 7.3/10 Visit ↗ | Betterment 7.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.3 | 7.1 |
| Ranking | #5 in Robo-Advisor Apps | #6 in Robo-Advisor Apps |
| Best for | Canadian investors wanting managed portfolios and tax | Investors pairing goal-based investing with cash savings |
| Pricing model | Paid | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Phone, Live chat, Docs | Phone, Docs |
| Built for | Solo, Small business, Mid-market | Solo, Small business, Mid-market, Enterprise |
| Features Wealthsimple Managed Investing 4/4 · Betterment 0/4 | ||
| Tax-loss harvesting | ✓ (best) | Not published |
| Goal-based portfolios | ✓ (best) | Not published |
| Retirement accounts | ✓ (best) | Not published |
| Socially responsible option | ✓ (best) | Not published |
| Specs | ||
| Minimum investment | Not published | Not published |
| Human advisor access | Optional | Not published |
| Portfolio customization | Limited | Not published |
| Our review | ||
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| Our verdict | Wealthsimple Managed Investing provides professionally managed portfolios for Canadian investors who want investment decisions aligned with their goals, financial circumstances, timeline, and risk comfort. The service handles asset… Read the review → |
Betterment is an online financial platform for individuals who want automated investing, cash management, and retirement planning. It builds goal-based portfolios and manages trading and rebalancing, while linked external account… Read the review → |
Strengths and trade-offs
Wealthsimple Managed Investing — where it wins
- Automated management, rebalancing, dividend reinvestment, and recurring deposits
- Supports TFSA, RRSP, RESP, RRIF, LIRA, and other account options
- Tax-loss harvesting available for Premium and Generation clients
Where it doesn't
- No free plan; the published starting management fee is 0.5% annually
- Portfolio customization is limited compared with self-directed investing
- ETF expenses, currency-conversion fees, and separate advisor asset minimums may apply
Betterment — where it wins
- Automates portfolio management, trading, and rebalancing
- Supports tax management, retirement planning, and recurring deposits
- Cash Reserve has no monthly management fees and no withdrawal limits
Where it doesn't
- Digital costs $5 per month unless deposit or balance conditions apply
- Premium adds financial experts, but the plan price is not specified
- Cash Reserve requires a Betterment Securities brokerage account
- Wealthsimple Managed Investing7.3/10 · Paid
Managed Canadian portfolios with automated rebalancing, tax features, and registered accounts.
Visit WealthsimpleFull verdict → - Betterment7.1/10 · Free plan · paid from $5/mo
Goal-based investing and cash savings, with automated portfolio management.
Visit BettermentFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update
