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Head-to-head · Robo-Advisor Apps

Wealthfront vs Wealthsimple Managed Investing

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Wealthfront #1 in Robo-Advisor Apps 9.4/10 Paid ✓ 4 of 4 features Visit Wealthfront
Wealthsimple Managed Investing #5 in Robo-Advisor Apps 7.3/10 Paid ✓ 4 of 4 features Visit Wealthsimple

Wealthfront leads on 0 checks, Wealthsimple Managed Investing on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWealthfront · 9.4/10

Wealthfront scores higher on our rubric for robo-advisor apps: 9.4 against 7.3 out of 10; our editors rank them #1 and #5.

On human advisor access, Wealthsimple Managed Investing gives you Optional where Wealthfront offers None. On portfolio customization, Wealthfront gives you High where Wealthsimple Managed Investing offers Limited.

Wealthfront is the better fit for investors seeking customization and tax management. Wealthsimple Managed Investing is the better fit for canadian investors wanting managed portfolios and tax.

  • Wealthfront fits best

    Investors seeking customization and tax management

  • Wealthsimple Managed Investing fits best

    Canadian investors wanting managed portfolios and tax

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Wealthfront 9.4/10 Visit ↗ Wealthsimple Managed Investing 7.3/10 Visit ↗
At a glance
Editor score 9.4 7.3
Ranking #1 in Robo-Advisor Apps #5 in Robo-Advisor Apps
Best for Investors seeking customization and tax management Canadian investors wanting managed portfolios and tax
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Docs Email, Phone, Live chat, Docs
Compliance 2FA 2FA
Built for Solo, Small business Solo, Small business, Mid-market
Features Wealthfront 4/4 · Wealthsimple Managed Investing 4/4
Tax-loss harvesting ✓ ✓
Goal-based portfolios ✓ ✓
Retirement accounts ✓ ✓
Socially responsible option ✓ ✓
Specs
Minimum investment 500 $ Not published
Human advisor access None Optional
Portfolio customization High Limited
Our review
Pros
  • Automatically invests deposits and rebalances portfolios
  • Offers tax-loss harvesting for eligible taxable accounts
  • Supports portfolio customization, IRAs, and socially responsible investing
  • Automated management, rebalancing, dividend reinvestment, and recurring deposits
  • Supports TFSA, RRSP, RESP, RRIF, LIRA, and other account options
  • Tax-loss harvesting available for Premium and Generation clients
Cons
  • Requires a $500 minimum investment
  • Charges a 0.25% annual advisory fee on invested assets
  • Does not offer access to financial advisors
  • No free plan; the published starting management fee is 0.5% annually
  • Portfolio customization is limited compared with self-directed investing
  • ETF expenses, currency-conversion fees, and separate advisor asset minimums may apply
Our verdict

Wealthfront is an online investment platform that builds and manages diversified portfolios based on an investor’s risk profile. Its Automated Investing Account is designed for people who want software to handle investing and rebalancing…

Read the review →

Wealthsimple Managed Investing provides professionally managed portfolios for Canadian investors who want investment decisions aligned with their goals, financial circumstances, timeline, and risk comfort. The service handles asset…

Read the review →
  1. WealthfrontRobo-Advisor Apps 9.4Paid
  2. Wealthsimple Managed InvestingRobo-Advisor Apps 7.3Paid

Strengths and trade-offs

  • Wealthfront — where it wins

    • Automatically invests deposits and rebalances portfolios
    • Offers tax-loss harvesting for eligible taxable accounts
    • Supports portfolio customization, IRAs, and socially responsible investing

    Where it doesn't

    • Requires a $500 minimum investment
    • Charges a 0.25% annual advisory fee on invested assets
    • Does not offer access to financial advisors

  • Wealthsimple Managed Investing — where it wins

    • Automated management, rebalancing, dividend reinvestment, and recurring deposits
    • Supports TFSA, RRSP, RESP, RRIF, LIRA, and other account options
    • Tax-loss harvesting available for Premium and Generation clients

    Where it doesn't

    • No free plan; the published starting management fee is 0.5% annually
    • Portfolio customization is limited compared with self-directed investing
    • ETF expenses, currency-conversion fees, and separate advisor asset minimums may apply
  • Wealthfront9.4/10 · Paid

    Automates investing and rebalancing, with customization and tax-loss harvesting for eligible accounts.

    Visit WealthfrontFull verdict →
  • Wealthsimple Managed Investing7.3/10 · Paid

    Managed Canadian portfolios with automated rebalancing, tax features, and registered accounts.

    Visit WealthsimpleFull verdict →

More comparisons

All Robo-Advisor apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update