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Head-to-head · Robo-Advisor Apps

Wealthfront vs Wells Fargo Intuitive Investor

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Wealthfront #1 in Robo-Advisor Apps 9.4/10 Paid ✓ 4 of 4 features Visit Wealthfront
Wells Fargo Intuitive Investor #7 in Robo-Advisor Apps 6.9/10 Paid ✓ 3 of 4 features Visit Wells Fargo

Wealthfront leads on 1 check, Wells Fargo Intuitive Investor on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWealthfront · 9.4/10
  • Most featuresWealthfront · 4 of 4

Wealthfront scores higher on our rubric for robo-advisor apps: 9.4 against 6.9 out of 10; our editors rank them #1 and #7.

On human advisor access, Wells Fargo Intuitive Investor gives you Optional where Wealthfront offers None. Wealthfront offers socially responsible option; Wells Fargo Intuitive Investor doesn't publish it. On portfolio customization, Wealthfront gives you High where Wells Fargo Intuitive Investor offers Limited.

Wealthfront is the better fit for investors seeking customization and tax management. Wells Fargo Intuitive Investor is the better fit for investors seeking advisor access alongside automation.

  • Wealthfront fits best

    Investors seeking customization and tax management

  • Wells Fargo Intuitive Investor fits best

    Investors seeking advisor access alongside automation

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Wealthfront 9.4/10 Visit ↗ Wells Fargo Intuitive Investor 6.9/10 Visit ↗
At a glance
Editor score 9.4 6.9
Ranking #1 in Robo-Advisor Apps #7 in Robo-Advisor Apps
Best for Investors seeking customization and tax management Investors seeking advisor access alongside automation
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Docs Phone
Built for Solo, Small business Solo, Small business
Features Wealthfront 4/4 · Wells Fargo Intuitive Investor 3/4
Tax-loss harvesting ✓ ✓
Goal-based portfolios ✓ ✓
Retirement accounts ✓ ✓
Socially responsible option ✓ (best) Not published
Specs
Minimum investment 500 $ 500 $
Human advisor access None Optional
Portfolio customization High Limited
Our review
Pros
  • Automatically invests deposits and rebalances portfolios
  • Offers tax-loss harvesting for eligible taxable accounts
  • Supports portfolio customization, IRAs, and socially responsible investing
  • Daily monitoring, rebalancing, and dividend reinvestment
  • Optional tax-loss harvesting for eligible accounts
  • Individual, joint, trust, custodial, and IRA account types
Cons
  • Requires a $500 minimum investment
  • Charges a 0.25% annual advisory fee on invested assets
  • Does not offer access to financial advisors
  • Requires a $500 initial investment
  • Portfolio customization is limited
  • Advisor support is available by phone
Our verdict

Wealthfront is an online investment platform that builds and manages diversified portfolios based on an investor’s risk profile. Its Automated Investing Account is designed for people who want software to handle investing and rebalancing…

Read the review →

Wells Fargo Intuitive Investor is an automated investment service for investors who want a portfolio aligned with a specific goal, risk tolerance, and time horizon. It uses exchange-traded funds and manages the account after recommending…

Read the review →
  1. WealthfrontRobo-Advisor Apps 9.4Paid
  2. Wells Fargo Intuitive InvestorRobo-Advisor Apps 6.9Paid

Strengths and trade-offs

  • Wealthfront — where it wins

    • Automatically invests deposits and rebalances portfolios
    • Offers tax-loss harvesting for eligible taxable accounts
    • Supports portfolio customization, IRAs, and socially responsible investing

    Where it doesn't

    • Requires a $500 minimum investment
    • Charges a 0.25% annual advisory fee on invested assets
    • Does not offer access to financial advisors

  • Wells Fargo Intuitive Investor — where it wins

    • Daily monitoring, rebalancing, and dividend reinvestment
    • Optional tax-loss harvesting for eligible accounts
    • Individual, joint, trust, custodial, and IRA account types

    Where it doesn't

    • Requires a $500 initial investment
    • Portfolio customization is limited
    • Advisor support is available by phone

More comparisons

All Robo-Advisor apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update