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Head-to-head · Robo-Advisor Apps

Wealthfront vs E*TRADE Core Portfolios

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Wealthfront #1 in Robo-Advisor Apps 9.4/10 Paid ✓ 4 of 4 features Visit Wealthfront
E*TRADE Core Portfolios #2 in Robo-Advisor Apps 8.8/10 From $1.50/yr ✓ 4 of 4 features Visit E*TRADE

Wealthfront leads on 0 checks, E*TRADE Core Portfolios on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWealthfront · 9.4/10

Wealthfront scores higher on our rubric for robo-advisor apps: 9.4 against 8.8 out of 10; our editors rank them #1 and #2.

On portfolio customization, Wealthfront gives you High where E*TRADE Core Portfolios offers Limited.

Wealthfront is the better fit for investors seeking customization and tax management. E*TRADE Core Portfolios is the better fit for investors seeking rebalancing and taxable-account tax tools.

  • Wealthfront fits best

    Investors seeking customization and tax management

  • E*TRADE Core Portfolios fits best

    Investors seeking rebalancing and taxable-account tax tools

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Wealthfront 9.4/10 Visit ↗ E*TRADE Core Portfolios 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Robo-Advisor Apps #2 in Robo-Advisor Apps
Best for Investors seeking customization and tax management Investors seeking rebalancing and taxable-account tax tools
Pricing model Paid Paid
Starting price Not published $1.5/yr
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Docs Phone, Docs
Built for Solo, Small business Solo, Small business, Mid-market
Features Wealthfront 4/4 · E*TRADE Core Portfolios 4/4
Tax-loss harvesting ✓ ✓
Goal-based portfolios ✓ ✓
Retirement accounts ✓ ✓
Socially responsible option ✓ ✓
Specs
Minimum investment 500 $ 500 $
Human advisor access None None
Portfolio customization High Limited
Our review
Pros
  • Automatically invests deposits and rebalances portfolios
  • Offers tax-loss harvesting for eligible taxable accounts
  • Supports portfolio customization, IRAs, and socially responsible investing
  • Daily monitoring and automatic rebalancing help maintain portfolio allocations.
  • Tax-loss harvesting is available for enrolled active taxable accounts.
  • SRI/ESG and smart-beta ETF options add limited portfolio customization.
Cons
  • Requires a $500 minimum investment
  • Charges a 0.25% annual advisory fee on invested assets
  • Does not offer access to financial advisors
  • A $500 minimum investment may put the service out of reach for some investors.
  • The 0.30% annual advisory fee is separate from underlying ETF expenses.
  • The program does not offer access to a human advisor.
Our verdict

Wealthfront is an online investment platform that builds and manages diversified portfolios based on an investor’s risk profile. Its Automated Investing Account is designed for people who want software to handle investing and rebalancing…

Read the review →

E*TRADE Core Portfolios is an automated investment advisory program that recommends a diversified ETF portfolio from a questionnaire about goals, time horizon, and risk tolerance. It is aimed at investors who want a managed portfolio and…

Read the review →
  1. WealthfrontRobo-Advisor Apps 9.4Paid
  2. E*TRADE Core PortfoliosRobo-Advisor Apps 8.8From $1.50/yr

Strengths and trade-offs

  • Wealthfront — where it wins

    • Automatically invests deposits and rebalances portfolios
    • Offers tax-loss harvesting for eligible taxable accounts
    • Supports portfolio customization, IRAs, and socially responsible investing

    Where it doesn't

    • Requires a $500 minimum investment
    • Charges a 0.25% annual advisory fee on invested assets
    • Does not offer access to financial advisors

  • E*TRADE Core Portfolios — where it wins

    • Daily monitoring and automatic rebalancing help maintain portfolio allocations.
    • Tax-loss harvesting is available for enrolled active taxable accounts.
    • SRI/ESG and smart-beta ETF options add limited portfolio customization.

    Where it doesn't

    • A $500 minimum investment may put the service out of reach for some investors.
    • The 0.30% annual advisory fee is separate from underlying ETF expenses.
    • The program does not offer access to a human advisor.
  • Wealthfront9.4/10 · Paid

    Automates investing and rebalancing, with customization and tax-loss harvesting for eligible accounts.

    Visit WealthfrontFull verdict →
  • E*TRADE Core Portfolios8.8/10 · From $1.50/yr

    A managed ETF portfolio with daily monitoring, rebalancing, and optional tax-loss harvesting.

    Visit E*TRADEFull verdict →

More comparisons

All Robo-Advisor apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update