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Head-to-head · Survey Panel Software

SurveyMonkey vs Centiment Audience Panel

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score SurveyMonkey #4 in Survey Panel Software 7.6/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 1 of 5 features Visit SurveyMonkey
Centiment Audience Panel #6 in Survey Panel Software 6.8/10 Pricing on request ✓ 4 of 5 features Visit Centiment

SurveyMonkey leads on 2 checks, Centiment Audience Panel on 4, and 0 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSurveyMonkey · 7.6/10
  • Free planonly SurveyMonkey
  • Most featuresCentiment Audience Panel · 4 of 5

SurveyMonkey scores higher on our rubric for survey panel software: 7.6 against 6.8 out of 10; our editors rank them #4 and #6.

SurveyMonkey offers free plan; Centiment Audience Panel doesn't. Centiment Audience Panel offers consumer panels; SurveyMonkey doesn't publish it. Centiment Audience Panel offers b2b panels; SurveyMonkey doesn't publish it. Centiment Audience Panel offers incentive management; SurveyMonkey doesn't publish it. Centiment Audience Panel offers fraud controls; SurveyMonkey doesn't publish it.

SurveyMonkey is the better fit for teams wanting surveys plus an accessible respondent panel. Centiment Audience Panel is the better fit for teams needing managed consumer and B2B survey fielding.

  • SurveyMonkey fits best

    Teams wanting surveys plus an accessible respondent panel

  • Centiment Audience Panel fits best

    Teams needing managed consumer and B2B survey fielding

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature SurveyMonkey 7.6/10 Visit ↗ Centiment Audience Panel 6.8/10 Visit ↗
At a glance
Editor score 7.6 6.8
Ranking #4 in Survey Panel Software #6 in Survey Panel Software
Best for Teams wanting surveys plus an accessible respondent panel Teams needing managed consumer and B2B survey fielding
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Email, Phone, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA GDPR
Integrations 200+ integrations 3,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SurveyMonkey 1/5 · Centiment Audience Panel 4/5
Consumer panels Not published ✓ (best)
B2B panels Not published ✓ (best)
Incentive management Not published ✓ (best)
Fraud controls Not published ✓ (best)
API access ✓ (best) Not published
Specs
Panel scope Not published Both
Screening workflow Not published Profile_only
Our review
Pros
  • SurveyMonkey Audience adds a paid respondent panel for market research.
  • Advanced logic, randomization, charts, filters, reports, and AI analysis.
  • 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.
  • Consumer and B2B targeting across more than 100 countries
  • Managed quotas, census balancing, incentives and fieldwork
  • IP, proxy, reCAPTCHA, fraud-score and duplication controls
Cons
  • Audience respondent-panel responses are sold separately from survey plans.
  • Basic limits each survey to 10 questions and has limited responses.
  • Higher response volumes and advanced features require paid tiers.
  • Pricing is quoted per completed response
  • Survey Platform subscription is separate from Audience Panel pricing
  • Web-only deployment with profile-based screening workflows
Our verdict

SurveyMonkey is a cloud and mobile survey and forms platform for individuals, teams, researchers, marketers, human-resources departments, and enterprises. It supports template- and AI-assisted creation, web, email, social, embed, and…

Read the review →

Centiment Audience Panel provides recruited, profiled respondents for market-research surveys. It serves teams that need either consumer participants or professionals selected by attributes such as industry, department, seniority,…

Read the review →
  1. SurveyMonkeySurvey Panel Software 7.6Free plan · paid from $30/user/mo (annual)
  2. Centiment Audience PanelSurvey Panel Software 6.8Pricing on request

Strengths and trade-offs

  • SurveyMonkey — where it wins

    • SurveyMonkey Audience adds a paid respondent panel for market research.
    • Advanced logic, randomization, charts, filters, reports, and AI analysis.
    • 200+ integrations plus Excel, CSV, SPSS, PDF, and API exports.

    Where it doesn't

    • Audience respondent-panel responses are sold separately from survey plans.
    • Basic limits each survey to 10 questions and has limited responses.
    • Higher response volumes and advanced features require paid tiers.

  • Centiment Audience Panel — where it wins

    • Consumer and B2B targeting across more than 100 countries
    • Managed quotas, census balancing, incentives and fieldwork
    • IP, proxy, reCAPTCHA, fraud-score and duplication controls

    Where it doesn't

    • Pricing is quoted per completed response
    • Survey Platform subscription is separate from Audience Panel pricing
    • Web-only deployment with profile-based screening workflows
  • SurveyMonkey7.6/10 · Free plan · paid from $30/user/mo (annual)

    Survey creation, analysis, integrations, and an optional respondent panel in one platform.

    Visit SurveyMonkeyFull verdict →
  • Centiment Audience Panel6.8/10 · Pricing on request

    A managed, internationally targeted survey panel with quote-based response pricing.

    Visit CentimentFull verdict →

More comparisons

All survey panel software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update