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Head-to-head · Alert Management Software

ServiceNow Event Management vs Keep

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score ServiceNow Event Management #2 in Alert Management Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit ServiceNow
Keep #5 in Alert Management Software 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Keep

ServiceNow Event Management leads on 0 checks, Keep on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreServiceNow Event Management · 9.3/10
  • Free planonly Keep

ServiceNow Event Management scores higher on our rubric for alert management software: 9.3 against 8.9 out of 10; our editors rank them #2 and #5.

ServiceNow Event Management is the better fit for enterprise ServiceNow environments. Keep is the better fit for teams wanting automation and AI correlation.

  • ServiceNow Event Management fits best

    Enterprise ServiceNow environments

  • Keep fits best

    Teams wanting automation and AI correlation

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Side by side

Feature ServiceNow Event Management 9.3/10 Visit ↗ Keep 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #2 in Alert Management Software #5 in Alert Management Software
Best for Enterprise ServiceNow environments Teams wanting automation and AI correlation
Pricing model Paid Free plan + paid
Starting price Pricing on request $199/mo
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Integrations 7 integrations 10 integrations
Features ServiceNow Event Management 4/4 · Keep 4/4
Alert deduplication ✓ ✓
Routing rules ✓ ✓
Alert enrichment ✓ ✓
Suppression rules ✓ ✓
Specs
Included alert volume Not checked yet 200 /mo
Alert retention Not checked yet 14 days
Our review
Pros
  • Correlates related alerts and supports root-cause analysis.
  • Adds CMDB configuration-item and service-impact context.
  • Automates incident creation, remediation subflows, and workflow actions.
  • Deduplicates and groups alerts to reduce noise.
  • Automates responses with configurable workflow triggers and actions.
  • Connects monitoring, incident, ticketing, and communication tools.
Cons
  • Requires a custom quote rather than showing public prices.
  • Event Management is part of the ITOM Prime package, not a standalone listing.
  • Its workflows and context center on the ServiceNow ITOM ecosystem.
  • Startup is limited to 5 workflows, 1 integration, and 1 user.
  • Growth caps deduplicated alerts at 200 per month and retention at 14 days.
  • AI correlation and enterprise controls are reserved for Enterprise + AI.
Our verdict

ServiceNow Event Management collects events from monitoring systems, turns them into alerts, and helps teams investigate issues affecting services. It is intended for organizations managing infrastructure, applications, and business…

Read the review →

Keep is an open-source alert management and AIOps platform for SRE, operations, and engineering teams that need to bring alerts from monitoring and incident tools into one interface. It groups and deduplicates incoming alerts, adds context…

Read the review →
  1. ServiceNow Event ManagementAlert Management Software 9.3Pricing on request
  2. KeepAlert Management Software 8.9Free plan

Strengths and trade-offs

  • ServiceNow Event Management — where it wins

    • Correlates related alerts and supports root-cause analysis.
    • Adds CMDB configuration-item and service-impact context.
    • Automates incident creation, remediation subflows, and workflow actions.

    Where it doesn't

    • Requires a custom quote rather than showing public prices.
    • Event Management is part of the ITOM Prime package, not a standalone listing.
    • Its workflows and context center on the ServiceNow ITOM ecosystem.

  • Keep — where it wins

    • Deduplicates and groups alerts to reduce noise.
    • Automates responses with configurable workflow triggers and actions.
    • Connects monitoring, incident, ticketing, and communication tools.

    Where it doesn't

    • Startup is limited to 5 workflows, 1 integration, and 1 user.
    • Growth caps deduplicated alerts at 200 per month and retention at 14 days.
    • AI correlation and enterprise controls are reserved for Enterprise + AI.
  • ServiceNow Event Management9.3/10 · Pricing on request

    A broad event-to-response workflow for organizations running ServiceNow ITOM.

    Visit ServiceNowFull verdict →
  • Keep8.9/10 · Free plan

    Keep groups and enriches alerts, then automates response workflows across connected tools.

    Visit KeepFull verdict →

More comparisons

All alert management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update