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Head-to-head · CPQ Software

ServiceNow CPQ vs Configure One

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score ServiceNow CPQ #7 in CPQ Software 8.7/10 Pricing on request ✓ 3 of 3 features Visit ServiceNow
Configure One #8 in CPQ Software 8.6/10 Pricing on request ✓ 2 of 3 features Visit Configure One

ServiceNow CPQ leads on 0 checks, Configure One on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreServiceNow CPQ · 8.7/10
  • Most featuresServiceNow CPQ · 3 of 3

ServiceNow CPQ scores higher on our rubric for cpq software: 8.7 against 8.6 out of 10; our editors rank them #7 and #8.

On deployment, ServiceNow CPQ gives you Hybrid where Configure One offers Cloud.

ServiceNow CPQ is the better fit for complex omnichannel product configuration. Configure One is the better fit for manufacturers needing configuration-to-production workflows.

  • ServiceNow CPQ fits best

    Complex omnichannel product configuration

  • Configure One fits best

    Manufacturers needing configuration-to-production workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ServiceNow CPQ 8.7/10 Visit ↗ Configure One 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #7 in CPQ Software #8 in CPQ Software
Best for Complex omnichannel product configuration Manufacturers needing configuration-to-production workflows
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA SOC 2, ISO 27001
Integrations 8 integrations 8 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features ServiceNow CPQ 3/3 · Configure One 2/3
Configuration rules ✓ ✓
Discount approvals ✓ ✓
Quote templates ✓ (best) Not checked yet
Specs
Catalog limit Not checked yet Not checked yet
CRM connectors Not checked yet Not checked yet
Deployment Hybrid Cloud
Our review
Pros
  • Detailed attribute and rule-based configuration
  • Advanced pricing, discounts, approvals, and quote lifecycle controls
  • Integrations across Salesforce, Shopify, commerce, and visualization tools
  • Rule-based configuration handles constraints, dependencies, and guided selection
  • Automates BOMs, 3D models, sales drawings, and production drawings
  • Supports discount approvals, quote history, ordering, and reports
Cons
  • Pricing requires contact with sales
  • Complex administration may require dedicated ownership
  • The feature set may exceed simple quoting requirements
  • Web-only deployment limits platform choice
  • Listed integrations are limited to Salesforce and HubSpot
  • Pricing is handled through contact-sales consultations
Our verdict

ServiceNow CPQ is an enterprise configure-price-quote solution for sales teams, partners, and customers. It supports complex product configuration, dynamic pricing, discounts, quote approvals, lifecycle tracking, customer-ready quote…

Read the review →

Configure One is cloud-based CPQ software for manufacturers selling complex, configurable products. It connects product configuration, pricing, quoting, engineering documentation, ordering, and sales-channel experiences in one web-based…

Read the review →
  1. ServiceNow CPQCPQ Software 8.7Pricing on request
  2. Configure OneCPQ Software 8.6Pricing on request

Strengths and trade-offs

  • ServiceNow CPQ — where it wins

    • Detailed attribute and rule-based configuration
    • Advanced pricing, discounts, approvals, and quote lifecycle controls
    • Integrations across Salesforce, Shopify, commerce, and visualization tools

    Where it doesn't

    • Pricing requires contact with sales
    • Complex administration may require dedicated ownership
    • The feature set may exceed simple quoting requirements

  • Configure One — where it wins

    • Rule-based configuration handles constraints, dependencies, and guided selection
    • Automates BOMs, 3D models, sales drawings, and production drawings
    • Supports discount approvals, quote history, ordering, and reports

    Where it doesn't

    • Web-only deployment limits platform choice
    • Listed integrations are limited to Salesforce and HubSpot
    • Pricing is handled through contact-sales consultations
  • ServiceNow CPQ8.7/10 · Pricing on request

    A deep CPQ platform for complex catalogs, pricing logic, approvals, and commerce flows.

    Visit ServiceNowFull verdict →
  • Configure One8.6/10 · Pricing on request

    A focused cloud CPQ system that connects complex configuration to production documentation and orders.

    Visit Configure OneFull verdict →

More comparisons

All CPQ software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update