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Head-to-head · Customer Journey Analytics Software

SAS Customer Intelligence 360 vs Traceflow

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score SAS Customer Intelligence 360 #4 in Customer Journey Analytics Software 7.4/10 Pricing on request ✓ 4 of 5 features Visit SAS
Traceflow #8 in Customer Journey Analytics Software 6.7/10 Free plan Free plan✓ 3 of 5 features Visit Traceflow

SAS Customer Intelligence 360 leads on 1 check, Traceflow on 1, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSAS Customer Intelligence 360 · 7.4/10
  • Free planonly Traceflow
  • Most featuresSAS Customer Intelligence 360 · 4 of 5

SAS Customer Intelligence 360 scores higher on our rubric for customer journey analytics software: 7.4 against 6.7 out of 10; our editors rank them #4 and #8.

Traceflow offers free plan; SAS Customer Intelligence 360 doesn't publish it. On channel coverage, SAS Customer Intelligence 360 gives you Omnichannel where Traceflow offers Cross-channel. SAS Customer Intelligence 360 offers retention analysis; Traceflow doesn't publish it.

SAS Customer Intelligence 360 is the better fit for marketing teams needing journey activation. Traceflow is the better fit for small teams tracking email-to-site journeys.

  • SAS Customer Intelligence 360 fits best

    Marketing teams needing journey activation

  • Traceflow fits best

    Small teams tracking email-to-site journeys

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature SAS Customer Intelligence 360 7.4/10 Visit ↗ Traceflow 6.7/10 Visit ↗
At a glance
Editor score 7.4 6.7
Ranking #4 in Customer Journey Analytics Software #8 in Customer Journey Analytics Software
Best for Marketing teams needing journey activation Small teams tracking email-to-site journeys
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR GDPR
Integrations 13 integrations 3 integrations
Built for Mid-market, Enterprise Small business, Mid-market
Features SAS Customer Intelligence 360 4/5 · Traceflow 3/5
Journey mapping ✓ ✓
Identity resolution ✓ ✓
Cohort analysis Not published Not published
Retention analysis ✓ (best) Not published
Data export ✓ ✓
Specs
Channel coverage Omnichannel Cross-channel
Data import sources Not published Not published
Our review
Pros
  • Real-time identity resolution and unified customer profiles
  • Journey orchestration across web, mobile, email, SMS and paid media
  • Strong data, advertising and external platform integrations
  • Connects Gmail or Outlook contacts to chronological web journeys
  • Adds real-time click, scroll, and mouse-movement heatmaps
  • Supports multi-website tracking, REST API access, and webhooks
Cons
  • Broad scope may exceed the needs of teams seeking a focused analytics tool
  • Commercial terms are handled through a contact-sales model
  • Its many capabilities may require coordination across marketing, data and analytics teams
  • Free plan limits tracked visits per month
  • Free plan supports one website
  • Narrower than full cross-channel analytics platforms
Our verdict

SAS Customer Intelligence 360 is a cloud marketing technology platform for organizations managing customer data, audiences and personalized engagement. It brings together customer data collection, profile creation, identity resolution,…

Read the review →

Traceflow is a customer journey analytics product for sales, marketing, e-commerce, and SaaS teams that want to connect email activity with website behavior. It uses email addresses to associate Gmail or Outlook contacts with website…

Read the review →
  1. SAS Customer Intelligence 360Customer Journey Analytics Software 7.4Pricing on request
  2. TraceflowCustomer Journey Analytics Software 6.7Free plan

Strengths and trade-offs

  • SAS Customer Intelligence 360 — where it wins

    • Real-time identity resolution and unified customer profiles
    • Journey orchestration across web, mobile, email, SMS and paid media
    • Strong data, advertising and external platform integrations

    Where it doesn't

    • Broad scope may exceed the needs of teams seeking a focused analytics tool
    • Commercial terms are handled through a contact-sales model
    • Its many capabilities may require coordination across marketing, data and analytics teams

  • Traceflow — where it wins

    • Connects Gmail or Outlook contacts to chronological web journeys
    • Adds real-time click, scroll, and mouse-movement heatmaps
    • Supports multi-website tracking, REST API access, and webhooks

    Where it doesn't

    • Free plan limits tracked visits per month
    • Free plan supports one website
    • Narrower than full cross-channel analytics platforms
  • SAS Customer Intelligence 3607.4/10 · Pricing on request

    A broad customer intelligence platform for teams activating complex, cross-channel journeys.

    Visit SASFull verdict →
  • Traceflow6.7/10 · Free plan

    Trace email-to-site journeys with identity tracking, heatmaps, and engagement signals.

    Visit TraceflowFull verdict →

More comparisons

All customer journey analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update