Traceflow
Traceflow: Trace email-to-site journeys with identity tracking, heatmaps, and engagement signals. Ranked #9 of 33 in Customer Journey Analytics Software by our editors (8.3/10); pricing: Free plan; best for small teams tracking email-to-site journeys.
At a glance
- Editor score8.3 / 10
- PricingFree plan
- Best forSmall teams tracking email-to-site journeys
- Free planYes
- Channel coverageCross-channel
- Facts checked20 Sep 2026
Where it wins
- Connects Gmail or Outlook contacts to chronological web journeys
- Adds real-time click, scroll, and mouse-movement heatmaps
- Supports multi-website tracking, REST API access, and webhooks
Where it doesn't
- Free plan limits tracked visits per month
- Free plan supports one website
- Narrower than full cross-channel analytics platforms
Our verdict on Traceflow
Traceflow is a customer journey analytics product for sales, marketing, e-commerce, and SaaS teams that want to connect email activity with website behavior. It uses email addresses to associate Gmail or Outlook contacts with website sessions, page views, traffic sources, locations, devices, heatmaps, and engagement signals. The result is a customer-level timeline covering email and web events, rather than separate reports for each channel.
The Free plan includes basic analytics, limited tracked visits per month, and tracking for one website. Traceflow also provides Gmail, Outlook, and Microsoft 365 integrations, giving teams a direct path from email identity to web activity. Its web dashboard supports multi-website tracking from one place, while the REST API and webhooks extend journey data and event notifications into other systems. Teams should confirm that the available plan structure matches their tracking volume and website needs before expanding beyond the free scope.
Traceflow’s strongest fit is a focused email-to-site workflow: identifying known contacts, reviewing chronological journeys, and spotting return visits or pricing-page activity. Heatmaps add behavioral context through clicks, scrolls, and mouse movement. That combination should suit small teams that need practical visibility from outreach through website engagement. It is less suitable for organizations seeking broad cross-channel analytics across a wider set of customer touchpoints or a larger analytics scope. Choose Traceflow when email identity and website behavior are the center of the journey; consider a broader platform when those channels are only part of a more extensive measurement program.
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Traceflow pricing
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Traceflow fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Channel coverage | Cross-channel |
| Journey mapping | Yes |
| Identity resolution | Yes |
| Cohort analysis | Not verified |
| Retention analysis | Not verified |
| Data import sources | Not verified |
| Data export | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: Gmail, Outlook, Microsoft 365 |
| Pricing | Free plan (source) |
| Website | gettraceflow.com |
| Facts checked | 20 Sep 2026 |
Traceflow integrations
Traceflow lists 3 integrations on its own site.
- Gmail
- Outlook
- Microsoft 365
Alternatives to Traceflow
- Adobe Customer Journey AnalyticsDeep enterprise journey analysis with identity stitching, attribution, and real-time reporting.9.4
- Weberlo Customer Journey AnalyticsAffordable journey analytics with broad integrations, attribution, and retention analysis.9.2
- Journey Insight by AlterianA free entry point for broad journey analysis, with paid tiers for deeper market intelligence.9.0
See all Traceflow alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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