Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · AI Spreadsheet Tools

Rows vs GPTExcel

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Rows #1 in AI Spreadsheet Tools 9.4/10 Free plan Free plan✓ 6 of 6 features Visit Rows
GPTExcel #2 in AI Spreadsheet Tools 9.2/10 Free plan Free plan✓ 6 of 6 features Visit GPTExcel

Rows leads on 1 check, GPTExcel on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRows · 9.4/10
  • Lowest starting priceRows · $6/user/mo
  • Free planboth

Rows scores higher on our rubric for ai spreadsheet tools: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

Rows is cheaper to start at $6/user/mo against $19.90/user/mo. On primary platform, GPTExcel gives you Multiple where Rows offers Standalone.

Rows is the better fit for connected spreadsheet teams. GPTExcel is the better fit for power users across Excel and Sheets.

  • Rows fits best

    Connected spreadsheet teams

  • GPTExcel fits best

    Power users across Excel and Sheets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Rows 9.4/10 Visit ↗ GPTExcel 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in AI Spreadsheet Tools #2 in AI Spreadsheet Tools
Best for Connected spreadsheet teams Power users across Excel and Sheets
Pricing model Free plan + paid Free plan + paid
Starting price $6/user/mo (best) $19.90/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Docs Docs
Integrations 50+ integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Rows 6/6 · GPTExcel 6/6
Formula generation ✓ ✓
Table transformation ✓ ✓
Spreadsheet analysis ✓ ✓
Workflow automation ✓ ✓
Custom functions ✓ ✓
API access ✓ ✓
Specs
Primary platform Standalone Multiple
Our review
Pros
  • AI assists with analysis, reporting, formulas, and text-based data tasks
  • Connects business tools, databases, ads platforms, and custom APIs
  • Combines collaboration, dashboards, forms, embeds, and spreadsheet APIs
  • Generates, explains, and fixes Excel and Google Sheets formulas
  • Cleans, reshapes, analyzes, and visualizes spreadsheet data
  • Supports PDF conversion, code generation, workflows, and database queries
Cons
  • Free includes only 5 AI Tasks per month
  • Pro pricing combines a workspace charge with a per-user charge
  • Advanced enterprise capabilities require an Enterprise plan
  • Paid subscriptions start at $19.90 per month
  • Free access is limited to up to 90 credits per month
  • Some advanced capabilities, including collaboration and API access, are on Max
Our verdict

Rows combines a web-based spreadsheet with AI-assisted analysis, data transformation, integrations, collaboration, dashboards, forms, embeds, and APIs. It is aimed at individuals and teams that need to import, refresh, analyze, and share…

Read the review →

GPTExcel is a web-based AI spreadsheet tool for analysts, operations teams, finance teams, founders, and other spreadsheet-heavy businesses. It works across Microsoft Excel and Google Sheets, using natural-language prompts to generate,…

Read the review →
  1. RowsAI Spreadsheet Tools 9.4Free plan
  2. GPTExcelAI Spreadsheet Tools 9.2Free plan

Strengths and trade-offs

  • Rows — where it wins

    • AI assists with analysis, reporting, formulas, and text-based data tasks
    • Connects business tools, databases, ads platforms, and custom APIs
    • Combines collaboration, dashboards, forms, embeds, and spreadsheet APIs

    Where it doesn't

    • Free includes only 5 AI Tasks per month
    • Pro pricing combines a workspace charge with a per-user charge
    • Advanced enterprise capabilities require an Enterprise plan

  • GPTExcel — where it wins

    • Generates, explains, and fixes Excel and Google Sheets formulas
    • Cleans, reshapes, analyzes, and visualizes spreadsheet data
    • Supports PDF conversion, code generation, workflows, and database queries

    Where it doesn't

    • Paid subscriptions start at $19.90 per month
    • Free access is limited to up to 90 credits per month
    • Some advanced capabilities, including collaboration and API access, are on Max
  • Rows9.4/10 · Free plan

    Rows suits teams that need AI analysis, connected data, automation, and collaboration in one spreadsheet.

    Visit RowsFull verdict →
  • GPTExcel9.2/10 · Free plan

    A wide-ranging spreadsheet copilot with a free tier and paid usage limits.

    Visit GPTExcelFull verdict →

More comparisons

All AI spreadsheet tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update