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Head-to-head · AI Spreadsheet Tools

Rows vs Formula Bot (now Better Analyst)

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Rows #1 in AI Spreadsheet Tools 9.4/10 Free plan Free plan✓ 6 of 6 features Visit Rows
Formula Bot (now Better Analyst) #5 in AI Spreadsheet Tools 8.9/10 Free plan Free plan✓ 4 of 6 features Visit Better Analyst

Rows leads on 1 check, Formula Bot (now Better Analyst) on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRows · 9.4/10
  • Lowest starting priceRows · $6/user/mo
  • Free planboth
  • Most featuresRows · 6 of 6

Rows scores higher on our rubric for ai spreadsheet tools: 9.4 against 8.9 out of 10; our editors rank them #1 and #5.

Rows is cheaper to start at $6/user/mo against $20/user/mo. On primary platform, Formula Bot (now Better Analyst) gives you Multiple where Rows offers Standalone.

Rows is the better fit for connected spreadsheet teams. Formula Bot (now Better Analyst) is the better fit for analytics-heavy spreadsheet users.

  • Rows fits best

    Connected spreadsheet teams

  • Formula Bot (now Better Analyst) fits best

    Analytics-heavy spreadsheet users

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Rows 9.4/10 Visit ↗ Formula Bot (now Better Analyst) 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in AI Spreadsheet Tools #5 in AI Spreadsheet Tools
Best for Connected spreadsheet teams Analytics-heavy spreadsheet users
Pricing model Free plan + paid Free plan + paid
Starting price $6/user/mo (best) $20/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Live chat, Docs Docs
Compliance SSO/SAML GDPR, 2FA
Integrations 50+ integrations 16 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Rows 6/6 · Formula Bot (now Better Analyst) 4/6
Formula generation ✓ ✓
Table transformation ✓ ✓
Spreadsheet analysis ✓ ✓
Workflow automation ✓ ✓
Custom functions ✓ (best) Not checked yet
API access ✓ (best) Not checked yet
Specs
Primary platform Standalone Multiple
Our review
Pros
  • AI assists with analysis, reporting, formulas, and text-based data tasks
  • Connects business tools, databases, ads platforms, and custom APIs
  • Combines collaboration, dashboards, forms, embeds, and spreadsheet APIs
  • Generates and explains natural-language spreadsheet formulas
  • Analyzes trends, anomalies, tables, charts, and dashboards
  • Connects spreadsheets, databases, warehouses, and analytics tools
Cons
  • Free includes only 5 AI Tasks per month
  • Pro pricing combines a workspace charge with a per-user charge
  • Advanced enterprise capabilities require an Enterprise plan
  • Starter begins at $20 per month
  • Advanced workspace and security features require paid tiers
  • The broad feature set may exceed simple formula needs
Our verdict

Rows combines a web-based spreadsheet with AI-assisted analysis, data transformation, integrations, collaboration, dashboards, forms, embeds, and APIs. It is aimed at individuals and teams that need to import, refresh, analyze, and share…

Read the review →

Formula Bot, now Better Analyst, is an AI-powered analytics platform for individuals and growing businesses. It works with Excel, Google Sheets, CSVs, databases, and connected business data through natural-language prompts. Users can…

Read the review →
  1. RowsAI Spreadsheet Tools 9.4Free plan
  2. Formula Bot (now Better Analyst)AI Spreadsheet Tools 8.9Free plan

Strengths and trade-offs

  • Rows — where it wins

    • AI assists with analysis, reporting, formulas, and text-based data tasks
    • Connects business tools, databases, ads platforms, and custom APIs
    • Combines collaboration, dashboards, forms, embeds, and spreadsheet APIs

    Where it doesn't

    • Free includes only 5 AI Tasks per month
    • Pro pricing combines a workspace charge with a per-user charge
    • Advanced enterprise capabilities require an Enterprise plan

  • Formula Bot (now Better Analyst) — where it wins

    • Generates and explains natural-language spreadsheet formulas
    • Analyzes trends, anomalies, tables, charts, and dashboards
    • Connects spreadsheets, databases, warehouses, and analytics tools

    Where it doesn't

    • Starter begins at $20 per month
    • Advanced workspace and security features require paid tiers
    • The broad feature set may exceed simple formula needs
  • Rows9.4/10 · Free plan

    Rows suits teams that need AI analysis, connected data, automation, and collaboration in one spreadsheet.

    Visit RowsFull verdict →
  • Formula Bot (now Better Analyst)8.9/10 · Free plan

    A broad AI analytics workspace for spreadsheet users who need automation and connected data.

    Visit Better AnalystFull verdict →

More comparisons

All AI spreadsheet tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update