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Head-to-head · Ecommerce Analytics Software

RetentionX vs Conjura

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score RetentionX #6 in Ecommerce Analytics Software 8.4/10 30-day trial Free trial✓ 4 of 4 features Visit RetentionX

RetentionX leads on 0 checks, Conjura on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRetentionX · 8.4/10
  • Lowest starting priceConjura · $19.99/mo
  • Free trialonly RetentionX

RetentionX scores higher on our rubric for ecommerce analytics software: 8.4 against 6.8 out of 10; our editors rank them #6 and #22.

Conjura is cheaper to start at $19.99/mo against $49/mo.

RetentionX is the better fit for customer-centric brands needing profitability analytics. Conjura is the better fit for profit-focused multi-store ecommerce teams.

  • RetentionX fits best

    Customer-centric brands needing profitability analytics

  • Conjura fits best

    Profit-focused multi-store ecommerce teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature RetentionX 8.4/10 Visit ↗ Conjura 6.8/10 Visit ↗
At a glance
Editor score 8.4 6.8
Ranking #6 in Ecommerce Analytics Software #22 in Ecommerce Analytics Software
Best for Customer-centric brands needing profitability analytics Profit-focused multi-store ecommerce teams
Pricing model Paid Paid
Starting price $49/mo $19.99/mo (best)
Free plan — —
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Docs
Integrations 50+ integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features RetentionX 4/4 · Conjura 4/4
Marketing attribution ✓ ✓
Profitability reporting ✓ ✓
Customer cohorts ✓ ✓
Product margin tracking ✓ ✓
Specs
Storefront platforms Shopify, BigCommerce; other ecommerce platforms via scheduled data import Shopify, BigCommerce, WooCommerce, Magento
Data retention Not checked yet Not checked yet
Data refresh frequency Daily Daily
Our review
Pros
  • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
  • Includes identity resolution, churn prediction, and workflow activation
  • Connects with ecommerce, marketing, support, and subscription tools
  • SKU-level contribution profit and product margin reporting
  • Cohorts, retention and lifetime-value analysis
  • Connections for four major ecommerce storefront platforms
Cons
  • Direct storefront connections focus on Shopify and BigCommerce
  • Data refresh is daily rather than continuous
  • Advanced capabilities require higher-priced plans
  • No free plan
  • Advanced connectors start with the Growth or Scale plans
  • Annual GMV tier applies and should be checked before purchase
Our verdict

RetentionX is a web-based ecommerce analytics and integrated growth platform for ecommerce teams, marketers, founders, and consumer brands. It brings customer and product analytics, cohort and retention analysis, lifetime-value analysis,…

Read the review →

Conjura is a web-based ecommerce analytics platform from Wayflyer for brands and small businesses that need a consolidated view of profitability, marketing, customers, orders, products and inventory. It connects ecommerce, advertising,…

Read the review →
  1. RetentionXEcommerce Analytics Software 8.430-day trial
  2. ConjuraEcommerce Analytics Software 6.8Paid

Strengths and trade-offs

  • RetentionX — where it wins

    • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
    • Includes identity resolution, churn prediction, and workflow activation
    • Connects with ecommerce, marketing, support, and subscription tools

    Where it doesn't

    • Direct storefront connections focus on Shopify and BigCommerce
    • Data refresh is daily rather than continuous
    • Advanced capabilities require higher-priced plans
  • Conjura — where it wins

    • SKU-level contribution profit and product margin reporting
    • Cohorts, retention and lifetime-value analysis
    • Connections for four major ecommerce storefront platforms

    Where it doesn't

    • No free plan
    • Advanced connectors start with the Growth or Scale plans
    • Annual GMV tier applies and should be checked before purchase

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update