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Head-to-head · Local Marketing Software

Reputation vs Synup

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Reputation #5 in Local Marketing Software 8.7/10 Paid ✓ 0 of 5 features Visit Reputation
Synup #7 in Local Marketing Software 8.5/10 14-day trial Free trial✓ 0 of 5 features Visit Synup

Reputation leads on 0 checks, Synup on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreReputation · 8.7/10
  • Lowest starting priceSynup · $49/mo
  • Free trialonly Synup

Reputation scores higher on our rubric for local marketing software: 8.7 against 8.5 out of 10; our editors rank them #5 and #7.

Synup is cheaper to start at $49/mo against $80/mo.

Reputation is the better fit for enterprise teams needing review analytics and controls. Synup is the better fit for teams combining listings, reviews, and social publishing.

  • Reputation fits best

    Enterprise teams needing review analytics and controls

  • Synup fits best

    Teams combining listings, reviews, and social publishing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Reputation 8.7/10 Visit ↗ Synup 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #5 in Local Marketing Software #7 in Local Marketing Software
Best for Enterprise teams needing review analytics and controls Teams combining listings, reviews, and social publishing
Pricing model Paid Paid
Starting price $80/site/mo $49/mo (best)
Free plan — —
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Docs Email, Live chat, Phone, Docs · 24/7
Integrations 500+ integrations 100+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Reputation 0/5 · Synup 0/5
Listings sync Not checked yet Not checked yet
Review management Not checked yet Not checked yet
Local rank tracking Not checked yet Not checked yet
Google Business Profile Not checked yet Not checked yet
Social publishing Not checked yet Not checked yet
Specs
Location limit Not checked yet 1 locations
Our review
Pros
  • Monitors reviews across 130+ websites with centralized response management
  • Automates review requests through email, SMS, websites, and kiosks
  • Offers location, regional, and enterprise reporting plus mobile access
  • Combines listing distribution with review campaigns and social publishing
  • Unifies review responses, AI drafts, sentiment, and competitor analytics
  • Offers API access and integrations with 100+ CRM and POS systems
Cons
  • Starts at $80 per location per month, with no free plan
  • Advanced surveys and outreach require the $150 per-location plan
  • Enterprise pricing is custom for 125+ locations
  • Solo is limited to one location
  • White labeling starts with Premium at $299 per month
  • Higher location capacity requires a higher-priced plan
Our verdict

Reputation brings review monitoring, responses, requests, business listings, surveys, and analytics into one platform for multi-location brands. It is aimed at mid-market and enterprise teams that need to oversee customer feedback across…

Read the review →

Synup brings local listings, reputation management, and social publishing together for businesses, agencies, franchises, and multi-location brands. Its review inbox gathers feedback from Google, Facebook, Apple, Tripadvisor, Yelp, and…

Read the review →
  1. ReputationLocal Marketing Software 8.7Paid
  2. SynupLocal Marketing Software 8.514-day trial

Strengths and trade-offs

  • Reputation — where it wins

    • Monitors reviews across 130+ websites with centralized response management
    • Automates review requests through email, SMS, websites, and kiosks
    • Offers location, regional, and enterprise reporting plus mobile access

    Where it doesn't

    • Starts at $80 per location per month, with no free plan
    • Advanced surveys and outreach require the $150 per-location plan
    • Enterprise pricing is custom for 125+ locations

  • Synup — where it wins

    • Combines listing distribution with review campaigns and social publishing
    • Unifies review responses, AI drafts, sentiment, and competitor analytics
    • Offers API access and integrations with 100+ CRM and POS systems

    Where it doesn't

    • Solo is limited to one location
    • White labeling starts with Premium at $299 per month
    • Higher location capacity requires a higher-priced plan
  • Reputation8.7/10 · Paid

    A review and listings platform for multi-location teams, with plans from $80 per location monthly.

    Visit ReputationFull verdict →
  • Synup8.5/10 · 14-day trial

    Synup brings listings, review workflows, analytics, and social publishing into one platform.

    Visit SynupFull verdict →

More comparisons

All local marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update