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Head-to-head · Local Marketing Software

Moz Local vs Reputation

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Moz Local #1 in Local Marketing Software 9.3/10 Paid ✓ 2 of 5 features Visit Moz Local
Reputation #5 in Local Marketing Software 8.7/10 Paid ✓ 0 of 5 features Visit Reputation

Moz Local leads on 1 check, Reputation on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMoz Local · 9.3/10
  • Lowest starting priceMoz Local · $14/site/mo
  • Most featuresMoz Local · 2 of 5

Moz Local scores higher on our rubric for local marketing software: 9.3 against 8.7 out of 10; our editors rank them #1 and #5.

Moz Local is cheaper to start at $14/mo against $80/mo.

Moz Local is the better fit for businesses managing local listings across locations. Reputation is the better fit for enterprise teams needing review analytics and controls.

  • Moz Local fits best

    Businesses managing local listings across locations

  • Reputation fits best

    Enterprise teams needing review analytics and controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Moz Local 9.3/10 Visit ↗ Reputation 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in Local Marketing Software #5 in Local Marketing Software
Best for Businesses managing local listings across locations Enterprise teams needing review analytics and controls
Pricing model Paid Paid
Starting price $14/site/mo (best) $80/site/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Docs, Email, Live chat Docs
Integrations 2 integrations 500+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Moz Local 2/5 · Reputation 0/5
Listings sync Not checked yet Not checked yet
Review management Not checked yet Not checked yet
Local rank tracking ✓ (best) Not checked yet
Google Business Profile ✓ (best) Not checked yet
Social publishing Not checked yet Not checked yet
Specs
Location limit Not checked yet Not checked yet
Our review
Pros
  • Synchronizes business information across directories and suppresses duplicates
  • Combines Google Business Profile tools with listing health monitoring
  • Adds local visibility reporting, reviews, and social publishing by plan
  • Monitors reviews across 130+ websites with centralized response management
  • Automates review requests through email, SMS, websites, and kiosks
  • Offers location, regional, and enterprise reporting plus mobile access
Cons
  • No free plan; Lite starts at $14 per location per month
  • Review management and social publishing require Preferred or higher
  • Elite's price is not specified here
  • Starts at $80 per location per month, with no free plan
  • Advanced surveys and outreach require the $150 per-location plan
  • Enterprise pricing is custom for 125+ locations
Our verdict

Moz Local is a cloud-based local SEO product for businesses and agencies managing one or more locations. It brings business listing distribution and synchronization together with Google Business Profile management, citation and listing…

Read the review →

Reputation brings review monitoring, responses, requests, business listings, surveys, and analytics into one platform for multi-location brands. It is aimed at mid-market and enterprise teams that need to oversee customer feedback across…

Read the review →
  1. Moz LocalLocal Marketing Software 9.3Paid
  2. ReputationLocal Marketing Software 8.7Paid

Strengths and trade-offs

  • Moz Local — where it wins

    • Synchronizes business information across directories and suppresses duplicates
    • Combines Google Business Profile tools with listing health monitoring
    • Adds local visibility reporting, reviews, and social publishing by plan

    Where it doesn't

    • No free plan; Lite starts at $14 per location per month
    • Review management and social publishing require Preferred or higher
    • Elite's price is not specified here

  • Reputation — where it wins

    • Monitors reviews across 130+ websites with centralized response management
    • Automates review requests through email, SMS, websites, and kiosks
    • Offers location, regional, and enterprise reporting plus mobile access

    Where it doesn't

    • Starts at $80 per location per month, with no free plan
    • Advanced surveys and outreach require the $150 per-location plan
    • Enterprise pricing is custom for 125+ locations

More comparisons

All local marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update