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Head-to-head · Local Marketing Software

Moz Local vs Synup

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Moz Local #1 in Local Marketing Software 9.3/10 Paid ✓ 2 of 5 features Visit Moz Local
Synup #7 in Local Marketing Software 8.5/10 14-day trial Free trial✓ 0 of 5 features Visit Synup

Moz Local leads on 1 check, Synup on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMoz Local · 9.3/10
  • Lowest starting priceMoz Local · $14/site/mo
  • Free trialonly Synup
  • Most featuresMoz Local · 2 of 5

Moz Local scores higher on our rubric for local marketing software: 9.3 against 8.5 out of 10; our editors rank them #1 and #7.

Moz Local is cheaper to start at $14/mo against $49/mo.

Moz Local is the better fit for businesses managing local listings across locations. Synup is the better fit for teams combining listings, reviews, and social publishing.

  • Moz Local fits best

    Businesses managing local listings across locations

  • Synup fits best

    Teams combining listings, reviews, and social publishing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Moz Local 9.3/10 Visit ↗ Synup 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Local Marketing Software #7 in Local Marketing Software
Best for Businesses managing local listings across locations Teams combining listings, reviews, and social publishing
Pricing model Paid Paid
Starting price $14/site/mo (best) $49/mo
Free plan — —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs, Email, Live chat Email, Live chat, Phone, Docs · 24/7
Integrations 2 integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Moz Local 2/5 · Synup 0/5
Listings sync Not checked yet Not checked yet
Review management Not checked yet Not checked yet
Local rank tracking ✓ (best) Not checked yet
Google Business Profile ✓ (best) Not checked yet
Social publishing Not checked yet Not checked yet
Specs
Location limit Not checked yet 1 locations
Our review
Pros
  • Synchronizes business information across directories and suppresses duplicates
  • Combines Google Business Profile tools with listing health monitoring
  • Adds local visibility reporting, reviews, and social publishing by plan
  • Combines listing distribution with review campaigns and social publishing
  • Unifies review responses, AI drafts, sentiment, and competitor analytics
  • Offers API access and integrations with 100+ CRM and POS systems
Cons
  • No free plan; Lite starts at $14 per location per month
  • Review management and social publishing require Preferred or higher
  • Elite's price is not specified here
  • Solo is limited to one location
  • White labeling starts with Premium at $299 per month
  • Higher location capacity requires a higher-priced plan
Our verdict

Moz Local is a cloud-based local SEO product for businesses and agencies managing one or more locations. It brings business listing distribution and synchronization together with Google Business Profile management, citation and listing…

Read the review →

Synup brings local listings, reputation management, and social publishing together for businesses, agencies, franchises, and multi-location brands. Its review inbox gathers feedback from Google, Facebook, Apple, Tripadvisor, Yelp, and…

Read the review →
  1. Moz LocalLocal Marketing Software 9.3Paid
  2. SynupLocal Marketing Software 8.514-day trial

Strengths and trade-offs

  • Moz Local — where it wins

    • Synchronizes business information across directories and suppresses duplicates
    • Combines Google Business Profile tools with listing health monitoring
    • Adds local visibility reporting, reviews, and social publishing by plan

    Where it doesn't

    • No free plan; Lite starts at $14 per location per month
    • Review management and social publishing require Preferred or higher
    • Elite's price is not specified here

  • Synup — where it wins

    • Combines listing distribution with review campaigns and social publishing
    • Unifies review responses, AI drafts, sentiment, and competitor analytics
    • Offers API access and integrations with 100+ CRM and POS systems

    Where it doesn't

    • Solo is limited to one location
    • White labeling starts with Premium at $299 per month
    • Higher location capacity requires a higher-priced plan
  • Moz Local9.3/10 · Paid

    A broad local marketing toolkit for syncing listings, managing GBP, and tracking visibility.

    Visit Moz LocalFull verdict →
  • Synup8.5/10 · 14-day trial

    Synup brings listings, review workflows, analytics, and social publishing into one platform.

    Visit SynupFull verdict →

More comparisons

All local marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update