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Head-to-head · Local Marketing Software

Birdeye vs Synup

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Birdeye #2 in Local Marketing Software 9.1/10 Pricing on request ✓ 0 of 5 features Visit Birdeye
Synup #7 in Local Marketing Software 8.5/10 14-day trial Free trial✓ 0 of 5 features Visit Synup

Birdeye leads on 0 checks, Synup on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBirdeye · 9.1/10
  • Free trialonly Synup

Birdeye scores higher on our rubric for local marketing software: 9.1 against 8.5 out of 10; our editors rank them #2 and #7.

Birdeye is the better fit for businesses focused on review management at scale. Synup is the better fit for teams combining listings, reviews, and social publishing.

  • Birdeye fits best

    Businesses focused on review management at scale

  • Synup fits best

    Teams combining listings, reviews, and social publishing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Birdeye 9.1/10 Visit ↗ Synup 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #2 in Local Marketing Software #7 in Local Marketing Software
Best for Businesses focused on review management at scale Teams combining listings, reviews, and social publishing
Pricing model Paid Paid
Starting price Pricing on request $49/mo
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Tickets, Docs Email, Live chat, Phone, Docs · 24/7
Integrations 3,000+ integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Birdeye 0/5 · Synup 0/5
Listings sync Not checked yet Not checked yet
Review management Not checked yet Not checked yet
Local rank tracking Not checked yet Not checked yet
Google Business Profile Not checked yet Not checked yet
Social publishing Not checked yet Not checked yet
Specs
Location limit Not checked yet 1 locations
Our review
Pros
  • Monitors reviews from Google, Facebook, and 200+ industry sites
  • Automates review requests, alerts, responses, tagging, and ticketing
  • Connects with 3,000 integrations and offers web and API access
  • Combines listing distribution with review campaigns and social publishing
  • Unifies review responses, AI drafts, sentiment, and competitor analytics
  • Offers API access and integrations with 100+ CRM and POS systems
Cons
  • Custom quotes require contacting sales for products and locations
  • More review-centered than a broad listings and local-SEO suite
  • Support is provided through email, tickets, and documentation
  • Solo is limited to one location
  • White labeling starts with Premium at $299 per month
  • Higher location capacity requires a higher-priced plan
Our verdict

Birdeye is a customer experience and reputation management platform built for businesses, particularly multi-location brands. It aggregates reviews from Google, Facebook, and more than 200 industry review sites into a centralized…

Read the review →

Synup brings local listings, reputation management, and social publishing together for businesses, agencies, franchises, and multi-location brands. Its review inbox gathers feedback from Google, Facebook, Apple, Tripadvisor, Yelp, and…

Read the review →
  1. BirdeyeLocal Marketing Software 9.1Pricing on request
  2. SynupLocal Marketing Software 8.514-day trial

Strengths and trade-offs

  • Birdeye — where it wins

    • Monitors reviews from Google, Facebook, and 200+ industry sites
    • Automates review requests, alerts, responses, tagging, and ticketing
    • Connects with 3,000 integrations and offers web and API access

    Where it doesn't

    • Custom quotes require contacting sales for products and locations
    • More review-centered than a broad listings and local-SEO suite
    • Support is provided through email, tickets, and documentation

  • Synup — where it wins

    • Combines listing distribution with review campaigns and social publishing
    • Unifies review responses, AI drafts, sentiment, and competitor analytics
    • Offers API access and integrations with 100+ CRM and POS systems

    Where it doesn't

    • Solo is limited to one location
    • White labeling starts with Premium at $299 per month
    • Higher location capacity requires a higher-priced plan
  • Birdeye9.1/10 · Pricing on request

    A review-focused platform combining monitoring, requests, responses, widgets, and integrations.

    Visit BirdeyeFull verdict →
  • Synup8.5/10 · 14-day trial

    Synup brings listings, review workflows, analytics, and social publishing into one platform.

    Visit SynupFull verdict →

More comparisons

All local marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update