BrightLocal Reputation Manager vs Synup

BrightLocal Reputation Manager8.8Visit Synup8.5Visit

Higher score BrightLocal Reputation Manager #4 in Local Marketing Software 8.8/10 14-day trial Free trial✓ 0 of 5 features Visit BrightLocal

vs

Synup #7 in Local Marketing Software 8.5/10 14-day trial Free trial✓ 0 of 5 features Visit Synup

• BrightLocal Reputation Manager fits best

  Small teams managing review workflows

• Synup fits best

  Teams combining listings, reviews, and social publishing

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Side by side

Feature	BrightLocal Reputation Manager 8.8/10 Visit ↗	Synup 8.5/10 Visit ↗
At a glance
Editor score	8.8	8.5
Ranking	#4 in Local Marketing Software	#7 in Local Marketing Software
Best for	Small teams managing review workflows	Teams combining listings, reviews, and social publishing
Pricing model	Paid	Paid
Starting price	—	$49/mo
Free plan	—	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Email, Live chat, Phone, Docs · 24/7
Integrations	4 integrations	100+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features BrightLocal Reputation Manager 0/5 · Synup 0/5
Listings sync	Not checked yet	Not checked yet
Review management	Not checked yet	Not checked yet
Local rank tracking	Not checked yet	Not checked yet
Google Business Profile	Not checked yet	Not checked yet
Social publishing	Not checked yet	Not checked yet
Specs
Location limit	1 locations	1 locations
Our review
Pros	Monitors reviews across 80+ sites, including niche industry sites Requests reviews by email, SMS, QR code, and in-store campaigns Supports direct Google and Facebook replies plus website widgets	Combines listing distribution with review campaigns and social publishing Unifies review responses, AI drafts, sentiment, and competitor analytics Offers API access and integrations with 100+ CRM and POS systems
Cons	No free plan; access is through a paid Grow plan The supplied location limit is one Direct replies are limited to Google and Facebook	Solo is limited to one location White labeling starts with Premium at $299 per month Higher location capacity requires a higher-priced plan
Our verdict	BrightLocal Reputation Manager brings review monitoring, requests, responses, and publishing into one cloud-based tool for local businesses, agencies, and organizations managing locations. It suits small teams that want a structured way to… Read the review →	Synup brings local listings, reputation management, and social publishing together for businesses, agencies, franchises, and multi-location brands. Its review inbox gathers feedback from Google, Facebook, Apple, Tripadvisor, Yelp, and… Read the review →

Strengths and trade-offs

• BrightLocal Reputation Manager — where it wins

  • Monitors reviews across 80+ sites, including niche industry sites
  • Requests reviews by email, SMS, QR code, and in-store campaigns
  • Supports direct Google and Facebook replies plus website widgets

  Where it doesn't

  • No free plan; access is through a paid Grow plan
  • The supplied location limit is one
  • Direct replies are limited to Google and Facebook

• Synup — where it wins

  • Combines listing distribution with review campaigns and social publishing
  • Unifies review responses, AI drafts, sentiment, and competitor analytics
  • Offers API access and integrations with 100+ CRM and POS systems

  Where it doesn't

  • Solo is limited to one location
  • White labeling starts with Premium at $299 per month
  • Higher location capacity requires a higher-priced plan

• BrightLocal Reputation Manager8.8/10 · 14-day trial

  A review workflow for local businesses, with monitoring, requests, replies, and widgets.

  Visit BrightLocalFull verdict →
• Synup8.5/10 · 14-day trial

  Synup brings listings, review workflows, analytics, and social publishing into one platform.

  Visit SynupFull verdict →