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Head-to-head · Real Estate CRM Software

Realm vs Follow Up Boss

  • Updated Oct 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Realm #2 in Real Estate CRM Software 9.3/10 30-day trial Free trial✓ 7 of 7 features Visit REALM
Follow Up Boss #9 in Real Estate CRM Software 8.6/10 14-day trial Free trial✓ 6 of 7 features Visit Follow Up Boss

Realm leads on 2 checks, Follow Up Boss on 0, and 7 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRealm · 9.3/10
  • Lowest starting priceRealm · $15/user/mo
  • Free trialboth
  • Most featuresRealm · 7 of 7

Realm scores higher on our rubric for real estate crm software: 9.3 against 8.6 out of 10; our editors rank them #2 and #9.

Realm is cheaper to start at $15/user/mo against $58/user/mo. Realm offers website included; Follow Up Boss doesn't.

Realm is the better fit for brokerages needing compliance and AI assistance. Follow Up Boss is the better fit for established sales teams focused on follow-up.

  • Realm fits best

    Brokerages needing compliance and AI assistance

  • Follow Up Boss fits best

    Established sales teams focused on follow-up

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Realm 9.3/10 Visit ↗ Follow Up Boss 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #2 in Real Estate CRM Software #9 in Real Estate CRM Software
Best for Brokerages needing compliance and AI assistance Established sales teams focused on follow-up
Pricing model Paid Paid
Starting price $15/user/mo (best) $58/user/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days 14 days · no card needed
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Integrations 17 integrations 250+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Realm 7/7 · Follow Up Boss 6/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ (best) —
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines CRM, transactions, compliance, e-signature, websites, and communications
  • Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
  • EVE adds briefings, contact memory, drafted actions, and lead qualification tools
  • Detailed lead routing by source, location, price range, and agent
  • Action Plans automate emails, tasks, triggers, tags, and stage changes
  • Smart Lists, reporting, mobile apps, and major lead-source integrations
Cons
  • Full transaction and compliance features begin with the higher-priced agent tier
  • The full platform is rolling out market by market
  • The broad feature set may exceed the needs of simpler CRM buyers
  • No free plan
  • Website connections are included, but a real estate website is not
  • Annual Grow pricing starts at USD 58 per user per month
Our verdict

REALM is an AI-native real estate platform for agents, teams, and brokerages. It brings together contact, lead, and pipeline management with lead routing, nurture sequences, transaction records, compliance workflows, e-signature,…

Read the review →

Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and…

Read the review →
  1. RealmReal Estate CRM Software 9.330-day trial
  2. Follow Up BossReal Estate CRM Software 8.614-day trial

Strengths and trade-offs

  • Realm — where it wins

    • Combines CRM, transactions, compliance, e-signature, websites, and communications
    • Lead routing, nurture sequences, imports, and follow-up drafting support daily workflows
    • EVE adds briefings, contact memory, drafted actions, and lead qualification tools

    Where it doesn't

    • Full transaction and compliance features begin with the higher-priced agent tier
    • The full platform is rolling out market by market
    • The broad feature set may exceed the needs of simpler CRM buyers

  • Follow Up Boss — where it wins

    • Detailed lead routing by source, location, price range, and agent
    • Action Plans automate emails, tasks, triggers, tags, and stage changes
    • Smart Lists, reporting, mobile apps, and major lead-source integrations

    Where it doesn't

    • No free plan
    • Website connections are included, but a real estate website is not
    • Annual Grow pricing starts at USD 58 per user per month

More comparisons

All real estate CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update