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Head-to-head · Feedback Analytics Software

Qualtrics vs Medallia

  • Updated Nov 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Qualtrics #1 in Feedback Analytics Software 9.1/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Qualtrics
Medallia #2 in Feedback Analytics Software 8.9/10 Pricing on request ✓ 1 of 3 features Visit Medallia

Qualtrics leads on 0 checks, Medallia on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.1/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics
  • Most featuresMedallia · 1 of 3

Qualtrics scores higher on our rubric for feedback analytics software: 9.1 against 8.9 out of 10; our editors rank them #1 and #2.

Qualtrics is the better fit for teams pairing feedback analytics with survey research. Medallia is the better fit for enterprises needing a broad VoC analytics suite.

  • Qualtrics fits best

    Teams pairing feedback analytics with survey research

  • Medallia fits best

    Enterprises needing a broad VoC analytics suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.1/10 Visit ↗ Medallia 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #1 in Feedback Analytics Software #2 in Feedback Analytics Software
Best for Teams pairing feedback analytics with survey research Enterprises needing a broad VoC analytics suite
Pricing model Free plan + paid Paid
Starting price $420/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 30 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Live chat, Phone, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 17 integrations 7 integrations
Built for Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Qualtrics 0/3 · Medallia 1/3
Sentiment analysis Not checked yet ✓ (best)
Theme detection Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Feedback sources Not checked yet Not checked yet
Languages supported Not checked yet Not checked yet
Native integrations Not checked yet Not checked yet
Our review
Pros
  • Advanced survey logic, 23 question types, and varied distribution channels
  • Text, audio, video, statistical analysis, dashboards, and response visualizations
  • REST API plus integrations with Salesforce, Slack, Tableau, and other systems
  • Combines surveys, in-app feedback, sentiment, and root-cause analysis
  • Supports alerts, case management, and closed-loop feedback workflows
  • Offers enterprise controls, APIs, integrations, and compliance coverage
Cons
  • Free plan limits accounts to one user, three active surveys, and 500 responses
  • Strategic Research starts at $420 per month with annual billing
  • Free surveys retain Qualtrics branding and have limited styling options
  • Pricing requires a sales conversation around annual Experience Data Record tiers
  • Its broad scope may exceed teams seeking only simple survey collection
  • Advanced capabilities are oriented toward enterprise and mid-market programs
Our verdict

Qualtrics is a cloud-based experience-management platform centered on surveys for customer, employee, product, brand, and market research. It serves individuals, academics, small teams, enterprises, governments, and healthcare…

Read the review →

Medallia Experience Cloud is an experience-management platform for organizations collecting customer and employee feedback across surveys, digital and in-app channels, voice, social media, and other signals. It supports NPS surveys,…

Read the review →
  1. QualtricsFeedback Analytics Software 9.1Free plan · 30-day trial
  2. MedalliaFeedback Analytics Software 8.9Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced survey logic, 23 question types, and varied distribution channels
    • Text, audio, video, statistical analysis, dashboards, and response visualizations
    • REST API plus integrations with Salesforce, Slack, Tableau, and other systems

    Where it doesn't

    • Free plan limits accounts to one user, three active surveys, and 500 responses
    • Strategic Research starts at $420 per month with annual billing
    • Free surveys retain Qualtrics branding and have limited styling options

  • Medallia — where it wins

    • Combines surveys, in-app feedback, sentiment, and root-cause analysis
    • Supports alerts, case management, and closed-loop feedback workflows
    • Offers enterprise controls, APIs, integrations, and compliance coverage

    Where it doesn't

    • Pricing requires a sales conversation around annual Experience Data Record tiers
    • Its broad scope may exceed teams seeking only simple survey collection
    • Advanced capabilities are oriented toward enterprise and mid-market programs
  • Qualtrics9.1/10 · Free plan · 30-day trial

    Qualtrics pairs flexible survey research with detailed analytics, dashboards, and integrations.

    Visit QualtricsFull verdict →
  • Medallia8.9/10 · Pricing on request

    A broad VoC suite combining feedback collection, AI analysis, and closed-loop action.

    Visit MedalliaFull verdict →

More comparisons

All feedback analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update