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Head-to-head · Feedback Analytics Software

Medallia vs Clootrack

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Medallia #2 in Feedback Analytics Software 8.9/10 Pricing on request ✓ 1 of 3 features Visit Medallia
Clootrack #6 in Feedback Analytics Software 8.5/10 Pricing on request ✓ 1 of 3 features Visit Clootrack

Medallia leads on 0 checks, Clootrack on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 8.9/10

Medallia scores higher on our rubric for feedback analytics software: 8.9 against 8.5 out of 10; our editors rank them #2 and #6.

Medallia is the better fit for enterprises needing a broad VoC analytics suite. Clootrack is the better fit for enterprises needing extensive connectors or self-hosting.

  • Medallia fits best

    Enterprises needing a broad VoC analytics suite

  • Clootrack fits best

    Enterprises needing extensive connectors or self-hosting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Medallia 8.9/10 Visit ↗ Clootrack 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #2 in Feedback Analytics Software #6 in Feedback Analytics Software
Best for Enterprises needing a broad VoC analytics suite Enterprises needing extensive connectors or self-hosting
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Self-hosted
Platforms Web, iOS, Android Web
Support Live chat, Phone, Tickets, Community, Docs Email, Phone, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA GDPR, HIPAA, ISO 27001
Integrations 7 integrations 1,000+ integrations
Built for Enterprise, Mid-market Mid-market, Enterprise
Features Medallia 1/3 · Clootrack 1/3
Sentiment analysis ✓ ✓
Theme detection Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Feedback sources Not checked yet Not checked yet
Languages supported Not checked yet Not checked yet
Native integrations Not checked yet Not checked yet
Our review
Pros
  • Combines surveys, in-app feedback, sentiment, and root-cause analysis
  • Supports alerts, case management, and closed-loop feedback workflows
  • Offers enterprise controls, APIs, integrations, and compliance coverage
  • Brings surveys, reviews, tickets, and calls into one analysis workflow
  • Offers 1,000+ connectors and cloud or self-hosted deployment
  • Analyzes voice and text data in 95+ languages
Cons
  • Pricing requires a sales conversation around annual Experience Data Record tiers
  • Its broad scope may exceed teams seeking only simple survey collection
  • Advanced capabilities are oriented toward enterprise and mid-market programs
  • Pricing is sales-led and based on data volume and integrations
  • Self-hosted deployment is on the customer's Microsoft Azure cloud
  • The free trial's duration and payment-card terms are not stated
Our verdict

Medallia Experience Cloud is an experience-management platform for organizations collecting customer and employee feedback across surveys, digital and in-app channels, voice, social media, and other signals. It supports NPS surveys,…

Read the review →

Clootrack brings customer feedback from surveys, reviews, tickets, calls, social sources, and other systems into an analytics platform for enterprises, consumer brands, SaaS companies, consultants, and investment teams. It cleans and…

Read the review →
  1. MedalliaFeedback Analytics Software 8.9Pricing on request
  2. ClootrackFeedback Analytics Software 8.5Pricing on request

Strengths and trade-offs

  • Medallia — where it wins

    • Combines surveys, in-app feedback, sentiment, and root-cause analysis
    • Supports alerts, case management, and closed-loop feedback workflows
    • Offers enterprise controls, APIs, integrations, and compliance coverage

    Where it doesn't

    • Pricing requires a sales conversation around annual Experience Data Record tiers
    • Its broad scope may exceed teams seeking only simple survey collection
    • Advanced capabilities are oriented toward enterprise and mid-market programs

  • Clootrack — where it wins

    • Brings surveys, reviews, tickets, and calls into one analysis workflow
    • Offers 1,000+ connectors and cloud or self-hosted deployment
    • Analyzes voice and text data in 95+ languages

    Where it doesn't

    • Pricing is sales-led and based on data volume and integrations
    • Self-hosted deployment is on the customer's Microsoft Azure cloud
    • The free trial's duration and payment-card terms are not stated
  • Medallia8.9/10 · Pricing on request

    A broad VoC suite combining feedback collection, AI analysis, and closed-loop action.

    Visit MedalliaFull verdict →
  • Clootrack8.5/10 · Pricing on request

    Unifies customer feedback for multilingual analysis, with cloud or self-hosted deployment.

    Visit ClootrackFull verdict →

More comparisons

All feedback analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update