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Head-to-head · Feedback Analytics Software

Medallia vs Verint Voice of the Customer

  • Updated Nov 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Medallia #2 in Feedback Analytics Software 8.9/10 Pricing on request ✓ 1 of 3 features Visit Medallia
Verint Voice of the Customer #3 in Feedback Analytics Software 8.8/10 Pricing on request ✓ 1 of 3 features Visit Verint

Medallia leads on 0 checks, Verint Voice of the Customer on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 8.9/10

Medallia scores higher on our rubric for feedback analytics software: 8.9 against 8.8 out of 10; our editors rank them #2 and #3.

Medallia is the better fit for enterprises needing a broad VoC analytics suite. Verint Voice of the Customer is the better fit for large enterprises analyzing voice and digital journeys.

  • Medallia fits best

    Enterprises needing a broad VoC analytics suite

  • Verint Voice of the Customer fits best

    Large enterprises analyzing voice and digital journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Medallia 8.9/10 Visit ↗ Verint Voice of the Customer 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #2 in Feedback Analytics Software #3 in Feedback Analytics Software
Best for Enterprises needing a broad VoC analytics suite Large enterprises analyzing voice and digital journeys
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Live chat, Phone, Tickets, Community, Docs Phone
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, HIPAA, PCI DSS
Built for Enterprise, Mid-market Enterprise
Features Medallia 1/3 · Verint Voice of the Customer 1/3
Sentiment analysis ✓ ✓
Theme detection Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Feedback sources Not checked yet Surveys; voice and speech interactions; text-based digital interactions; website and mobile-app behavior; contact-center and other customer touchpoints
Languages supported Not checked yet Not checked yet
Native integrations Not checked yet Not checked yet
Our review
Pros
  • Combines surveys, in-app feedback, sentiment, and root-cause analysis
  • Supports alerts, case management, and closed-loop feedback workflows
  • Offers enterprise controls, APIs, integrations, and compliance coverage
  • Combines survey, speech, text and behavioral signals in a unified view
  • Analyzes web and mobile journeys with replay, maps and form analysis
  • Can trigger workflows from feedback and sentiment
Cons
  • Pricing requires a sales conversation around annual Experience Data Record tiers
  • Its broad scope may exceed teams seeking only simple survey collection
  • Advanced capabilities are oriented toward enterprise and mid-market programs
  • Pricing is contact-sales rather than published plan rates
  • Enterprise focus may not suit smaller organizations
  • Web platform and cloud deployment are the listed options
Our verdict

Medallia Experience Cloud is an experience-management platform for organizations collecting customer and employee feedback across surveys, digital and in-app channels, voice, social media, and other signals. It supports NPS surveys,…

Read the review →

Verint Voice of the Customer brings survey responses together with speech, text, digital behavior and other customer signals for enterprise experience analysis. It is aimed at organizations that want to understand friction across customer…

Read the review →
  1. MedalliaFeedback Analytics Software 8.9Pricing on request
  2. Verint Voice of the CustomerFeedback Analytics Software 8.8Pricing on request

Strengths and trade-offs

  • Medallia — where it wins

    • Combines surveys, in-app feedback, sentiment, and root-cause analysis
    • Supports alerts, case management, and closed-loop feedback workflows
    • Offers enterprise controls, APIs, integrations, and compliance coverage

    Where it doesn't

    • Pricing requires a sales conversation around annual Experience Data Record tiers
    • Its broad scope may exceed teams seeking only simple survey collection
    • Advanced capabilities are oriented toward enterprise and mid-market programs
  • Verint Voice of the Customer — where it wins

    • Combines survey, speech, text and behavioral signals in a unified view
    • Analyzes web and mobile journeys with replay, maps and form analysis
    • Can trigger workflows from feedback and sentiment

    Where it doesn't

    • Pricing is contact-sales rather than published plan rates
    • Enterprise focus may not suit smaller organizations
    • Web platform and cloud deployment are the listed options
  • Medallia8.9/10 · Pricing on request

    A broad VoC suite combining feedback collection, AI analysis, and closed-loop action.

    Visit MedalliaFull verdict →
  • Verint Voice of the Customer8.8/10 · Pricing on request

    An enterprise CX analytics product that links feedback, journeys, sentiment and follow-up actions.

    Visit VerintFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update