Qualtrics vs Maze

Qualtrics9.0Visit Maze8.7Visit

Higher score Qualtrics #3 in User Experience Software 9.0/10 Free plan · 30-day trial Free planFree trial✓ 0 of 4 features Visit Qualtrics

vs

Maze #5 in User Experience Software 8.7/10 Free plan · 30-day trial Free planFree trial✓ 1 of 4 features Visit Maze

• Qualtrics fits best

  Organizations combining UX surveys and analytics

• Maze fits best

  Teams wanting accessible mixed-method research

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Side by side

Feature	Qualtrics 9.0/10 Visit ↗	Maze 8.7/10 Visit ↗
At a glance
Editor score	9.0	8.7
Ranking	#3 in User Experience Software	#5 in User Experience Software
Best for	Organizations combining UX surveys and analytics	Teams wanting accessible mixed-method research
Pricing model	Free plan + paid	Free plan + paid
Starting price	$420/mo	Free plan · 30-day trial
Free plan	✓	✓
Free trial	30 days	30 days
Free trial length	30 days	30 days · no card needed
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Tickets, Community, Docs · 24/7	Email, Tickets, Docs
Compliance	SOC 2, ISO 27001, SSO/SAML, 2FA	SOC 2, GDPR, SSO/SAML
Integrations	17 integrations	12 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Qualtrics 0/4 · Maze 1/4
Usability testing	Not checked yet	Not checked yet
Session recording	Not checked yet	Not checked yet
Journey mapping	Not checked yet	Not checked yet
Participant recruitment	Not checked yet	✓ (best)
Specs
Research methods	Not checked yet	Not checked yet
Supported platforms	Not checked yet	Not checked yet
Our review
Pros	Advanced logic, analysis, dashboards, and response visualizations Broad distribution channels, respondent panels, and demographic targeting REST API plus integrations with CRM, analytics, support, and collaboration tools	Supports moderated interviews and unmoderated usability studies Tests Figma prototypes, live websites, and mobile apps Combines participant recruitment with AI-assisted analysis
Cons	Free plan limits accounts, surveys, questions, and total responses Free surveys retain Qualtrics branding and have limited styling Advanced capabilities require paid or custom pricing	Research features span several methods, which may be more than a narrow study needs AI-assisted moderation and reporting may not suit teams seeking entirely manual analysis Research depends on participant recruitment or bringing participants
Our verdict	Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. Its survey builder supports multiple question types, templates, skip logic, display logic, and branch logic, with… Read the review →	Maze brings moderated interviews, unmoderated usability studies, prototype tests, surveys, card sorting, and tree testing into one research platform. Product teams, designers, researchers, and marketers can recruit participants through its… Read the review →

Strengths and trade-offs

• Qualtrics — where it wins

  • Advanced logic, analysis, dashboards, and response visualizations
  • Broad distribution channels, respondent panels, and demographic targeting
  • REST API plus integrations with CRM, analytics, support, and collaboration tools

  Where it doesn't

  • Free plan limits accounts, surveys, questions, and total responses
  • Free surveys retain Qualtrics branding and have limited styling
  • Advanced capabilities require paid or custom pricing

• Maze — where it wins

  • Supports moderated interviews and unmoderated usability studies
  • Tests Figma prototypes, live websites, and mobile apps
  • Combines participant recruitment with AI-assisted analysis

  Where it doesn't

  • Research features span several methods, which may be more than a narrow study needs
  • AI-assisted moderation and reporting may not suit teams seeking entirely manual analysis
  • Research depends on participant recruitment or bringing participants

• Qualtrics9.0/10 · Free plan · 30-day trial

  A broad research platform pairing sophisticated survey logic with analytics, dashboards, and integrations.

  Visit QualtricsFull verdict →
• Maze8.7/10 · Free plan · 30-day trial

  Mixed-method research combines live interviews, usability studies, recruitment, and analysis.

  Visit MazeFull verdict →