UserTesting vs Qualtrics

UserTesting9.4Visit Qualtrics9.0Visit

Higher score UserTesting #1 in User Experience Software 9.4/10 Pricing on request ✓ 1 of 4 features Visit UserTesting

vs

Qualtrics #3 in User Experience Software 9.0/10 Free plan · 30-day trial Free planFree trial✓ 0 of 4 features Visit Qualtrics

• UserTesting fits best

  Enterprise end-to-end UX research

• Qualtrics fits best

  Organizations combining UX surveys and analytics

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Side by side

Feature	UserTesting 9.4/10 Visit ↗	Qualtrics 9.0/10 Visit ↗
At a glance
Editor score	9.4	9.0
Ranking	#1 in User Experience Software	#3 in User Experience Software
Best for	Enterprise end-to-end UX research	Organizations combining UX surveys and analytics
Pricing model	Paid	Free plan + paid
Starting price	—	$420/mo
Free plan	—	✓ (best)
Free trial	—	30 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Community, Docs	Tickets, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML	SOC 2, ISO 27001, SSO/SAML, 2FA
Integrations	10 integrations	17 integrations
Built for	Enterprise, Mid-market	Small business, Mid-market, Enterprise
Features UserTesting 1/4 · Qualtrics 0/4
Usability testing	Not checked yet	Not checked yet
Session recording	Not checked yet	Not checked yet
Journey mapping	Not checked yet	Not checked yet
Participant recruitment	✓ (best)	Not checked yet
Specs
Research methods	Not checked yet	Not checked yet
Supported platforms	Not checked yet	Not checked yet
Our review
Pros	Recruit participants globally or bring your own audience for studies. Supports moderated and unmoderated research across prototypes, web, and mobile. Integrates with Figma, Jira, Slack, Teams, and analytics tools.	Advanced logic, analysis, dashboards, and response visualizations Broad distribution channels, respondent panels, and demographic targeting REST API plus integrations with CRM, analytics, support, and collaboration tools
Cons	Pricing is quote-based and varies by users, test types, and features. There is no free plan for trying the platform. Some capabilities, including card sorting and tree testing, require Ultimate or above.	Free plan limits accounts, surveys, questions, and total responses Free surveys retain Qualtrics branding and have limited styling Advanced capabilities require paid or custom pricing
Our verdict	UserTesting brings participant recruitment, moderated and unmoderated studies, and analysis into a cloud-based research platform for product, UX, marketing, and customer-experience teams. Researchers can draw from a global opt-in network… Read the review →	Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. Its survey builder supports multiple question types, templates, skip logic, display logic, and branch logic, with… Read the review →

Strengths and trade-offs

• UserTesting — where it wins

  • Recruit participants globally or bring your own audience for studies.
  • Supports moderated and unmoderated research across prototypes, web, and mobile.
  • Integrates with Figma, Jira, Slack, Teams, and analytics tools.

  Where it doesn't

  • Pricing is quote-based and varies by users, test types, and features.
  • There is no free plan for trying the platform.
  • Some capabilities, including card sorting and tree testing, require Ultimate or above.

• Qualtrics — where it wins

  • Advanced logic, analysis, dashboards, and response visualizations
  • Broad distribution channels, respondent panels, and demographic targeting
  • REST API plus integrations with CRM, analytics, support, and collaboration tools

  Where it doesn't

  • Free plan limits accounts, surveys, questions, and total responses
  • Free surveys retain Qualtrics branding and have limited styling
  • Advanced capabilities require paid or custom pricing

• UserTesting9.4/10 · Pricing on request

  An enterprise research platform spanning recruited studies, prototypes, websites, and mobile apps.

  Visit UserTestingFull verdict →
• Qualtrics9.0/10 · Free plan · 30-day trial

  A broad research platform pairing sophisticated survey logic with analytics, dashboards, and integrations.

  Visit QualtricsFull verdict →