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Head-to-head · Survey Software

Qualtrics vs KoboToolbox

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Qualtrics #2 in Survey Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Qualtrics
KoboToolbox #17 in Survey Software 7.6/10 Free plan Free plan✓ 4 of 5 features Visit KoboToolbox

Qualtrics leads on 0 checks, KoboToolbox on 2, and 6 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Lowest starting priceKoboToolbox · $21/mo
  • Free planboth
  • Free trialonly Qualtrics
  • Most featuresQualtrics · 5 of 5

Qualtrics scores higher on our rubric for survey software: 9.3 against 7.6 out of 10; our editors rank them #2 and #17.

KoboToolbox is cheaper to start at $21/mo against $420/mo. KoboToolbox leads on responses included: 5000 /mo versus 500 /mo.

Qualtrics is the better fit for enterprise research teams. KoboToolbox is the better fit for offline and field data collection.

  • Qualtrics fits best

    Enterprise research teams

  • KoboToolbox fits best

    Offline and field data collection

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ KoboToolbox 7.6/10 Visit ↗
At a glance
Editor score 9.3 7.6
Ranking #2 in Survey Software #17 in Survey Software
Best for Enterprise research teams Offline and field data collection
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $21/mo (best)
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud Cloud, Self-hosted, Mobile
Platforms Web Web, Android
Support Tickets, Community, Docs · 24/7 Community, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA GDPR, 2FA
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Qualtrics 5/5 · KoboToolbox 4/5
Logic branching ✓ ✓
Custom branding ✓ ✓
Response analytics ✓ ✓
API access ✓ ✓
Respondent panel ✓ (best) Not checked yet
Specs
Responses included 500 /mo 5000 /mo (best)
Questions per survey 30 Not checked yet
Our review
Pros
  • Advanced logic, statistical analysis, dashboards, and reporting
  • Audience panels with targeting criteria, screeners, and sourced respondents
  • API access plus broad survey distribution and data-export options
  • Offline collection through web forms and KoboCollect
  • GPS, media, multilingual forms, and validation support
  • Open-source platform with APIs and broad export options
Cons
  • Free account is limited to 3 active surveys and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Enterprise pricing is custom and based on responses and video-feedback minutes
  • Paid pricing varies by user category and plan
  • Higher tiers are needed for larger submission volumes
  • Less suited to respondent-panel research
Our verdict

Qualtrics is a cloud-based survey research and experience management platform for organizations, research teams, businesses, governments, and healthcare providers. It combines survey creation, conditional logic, response collection,…

Read the review →

KoboToolbox is an open-source platform for creating forms, collecting survey data, managing projects, and analyzing responses. It is designed mainly for nonprofit, humanitarian, development, environmental, research, education, and…

Read the review →
  1. QualtricsSurvey Software 9.3Free plan · 30-day trial
  2. KoboToolboxSurvey Software 7.6Free plan

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, statistical analysis, dashboards, and reporting
    • Audience panels with targeting criteria, screeners, and sourced respondents
    • API access plus broad survey distribution and data-export options

    Where it doesn't

    • Free account is limited to 3 active surveys and 500 total responses
    • Strategic Research starts at $420 per month with annual billing
    • Enterprise pricing is custom and based on responses and video-feedback minutes

  • KoboToolbox — where it wins

    • Offline collection through web forms and KoboCollect
    • GPS, media, multilingual forms, and validation support
    • Open-source platform with APIs and broad export options

    Where it doesn't

    • Paid pricing varies by user category and plan
    • Higher tiers are needed for larger submission volumes
    • Less suited to respondent-panel research

More comparisons

All survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update