Head-to-head · Data Removal Services
Optery vs Incogni
Optery leads on 3 checks, Incogni on 1, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreOptery · 7.9/10
- Free planonly Optery
- Most featuresOptery · 3 of 3
Optery scores higher on our rubric for data removal services: 7.9 against 7.8 out of 10; our editors rank them #3 and #4.
Optery offers free plan; Incogni doesn't. Incogni leads on broker coverage: 420 sites versus 380 sites. On removal frequency, Incogni gives you Continuous where Optery offers Periodic. Optery offers custom removal requests; Incogni doesn't. Optery offers family coverage; Incogni doesn't.
Optery is the better fit for free users wanting reports and assisted removal. Incogni is the better fit for affordable automated removal with broad reach.
- Optery fits best
Free users wanting reports and assisted removal
- Incogni fits best
Affordable automated removal with broad reach
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Side by side
| Feature | Optery 7.9/10 Visit ↗ | Incogni 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.9 | 7.8 |
| Ranking | #3 in Data Removal Services | #4 in Data Removal Services |
| Best for | Free users wanting reports and assisted removal | Affordable automated removal with broad reach |
| Pricing model | Free plan + paid | Paid |
| Starting price | Not published | $7.99/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Money-back guarantee | 30 days | 30 days |
| Deployment | Cloud, Mobile, Browser extension | Cloud |
| Platforms | Web, iOS, Android, Chrome extension | Web |
| Support | Email, Live chat, Docs · 24/7 | Live chat, Phone, Docs · 24/7 |
| Compliance | SOC 2, 2FA | SOC 2, GDPR, 2FA |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business |
| Features Optery 3/3 · Incogni 1/3 | ||
| Recurring monitoring | ✓ | ✓ |
| Custom removal requests | ✓ (best) | — |
| Family coverage | ✓ (best) | — |
| Specs | ||
| Broker coverage | 380 sites | 420 sites (best) |
| Removal frequency | Periodic | Continuous |
| Request handling | Assisted | Automated |
| Identity types covered | Household | Individual |
| Our review | ||
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| Cons |
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| Our verdict | Optery is a personal data removal service for individuals, families, and businesses. It scans data broker and people-search sites for exposed personal information, then provides reports and removal tools. The Free BASIC plan includes a… Read the review → |
Incogni is a personal data removal service for individuals and households. It submits opt-out and deletion requests to covered data brokers and people-search sites, then regularly rescans for information that reappears. The service also… Read the review → |
Strengths and trade-offs
Optery — where it wins
- Free exposure reports include screenshots and self-service removal tools
- Paid plans automate recurring removals across 380+ to 635+ sites
- Higher tiers add human assistance and custom removal requests
Where it doesn't
- Automated removals require a paid plan
- Human Privacy Agent assistance starts on the Extended tier
- Ultimate is required for unlimited custom removal requests
Incogni — where it wins
- Automated removals and recurring rescans across 420+ data broker sites
- Higher tiers add custom removals from 3,000+ additional sites
- Family plans support account management for up to 5 members
Where it doesn't
- Custom removal requests are limited to eligible higher-tier plans
- The service is available through the web only
- Monthly billing options are limited to Standard and Family plans
- Optery7.9/10 · Free plan
A free starting point for exposure reports, with broader automated removal on paid plans.
Visit OpteryFull verdict → - Incogni7.8/10 · From $7.99/mo (annual)
A focused, automated privacy service with recurring removals and broad broker coverage.
Visit IncogniFull verdict →
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Guides on data removal services
- Best Data Removal Services in 2026: Picked by ExpertsAug 2026
- The Best Personal Data Removal Services We've Tested for 2026Aug 2026
- Incogni Review: Was It the Best Automated Data Removal Service in 2025?Aug 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update